Content Writer & Social Media Executive

AMIT International Group; United Arab Emirates; On-site; AED 100,000 - 156,000; Full time

Job summary

AMIT International Group is seeking a Creative Content Writer & Social Media Executive to manage and elevate our digital presence across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), and YouTube. You will craft captions, blogs, reels, and posts, while coordinating content calendars to align with our brand voice and marketing goals.

You will monitor performance with analytics, produce weekly/monthly reports, and adapt strategies to grow audience, engagement, and brand awareness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field.
• 2–4 years of experience in content creation and social media management.
• Strong copywriting and storytelling skills.

Responsibilities

• Develop, plan, and execute content calendars across social media platforms.
• Create engaging captions, blogs, articles, reels, stories, videos, and posts.
• Manage day-to-day social media publishing and engagement with online communities.

Skills

Content creation

Copywriting

Social media management

Analytics

English proficiency

Project management

Education

Bachelor’s degree in Marketing/Communications/Journalism/Media

Tools

Canva

Adobe Creative Suite

CapCut

Job description

Job Title: Content Writer & Social Media Executive

Employment Type: Full-Time

Department: Marketing / Digital Marketing

Experience Required: 2-4 Years

Role Description

We are seeking a creative, dynamic, and results-oriented Content Writer & Social Media Executive to manage and enhance our digital presence across multiple social media platforms. The ideal candidate will be responsible for creating compelling content, executing social media strategies, engaging with online communities, and analysing performance to support brand awareness, audience growth, and business objectives.

Key Responsibilities

Content Creation & Management

• Develop, plan, and execute content calendars across social media platforms, including Instagram, TikTok, Facebook, LinkedIn, X (Twitter), and YouTube.
• Create engaging and high-quality content such as captions, blogs, articles, reels, stories, videos, and static posts aligned with the brand’s tone of voice and marketing objectives.
• Ensure all content maintains consistency with brand guidelines and messaging.

Social Media Management

• Manage day-to-day social media publishing and scheduling.
• Monitor and engage with online communities by responding to comments, direct messages, and customer inquiries in a timely and professional manner.
• Stay updated on social media trends, platform updates, algorithms, and emerging content formats to keep the brand relevant and competitive.
• Work closely with graphic designers, videographers, photographers, and external agencies to develop impactful content.
• Collaborate with internal teams to support product launches, store openings, promotions, events, and marketing campaigns.
• Assist in identifying, engaging, briefing, and coordinating with influencers and content creators for campaign execution.

Analytics & Reporting

• Track, monitor, and analyze content and campaign performance using social media analytics and reporting tools.
• Prepare weekly and monthly performance reports, highlighting key insights, trends, and recommendations for optimization.
• Use data-driven insights to improve engagement, reach, and overall content effectiveness.

Events & Activations

• Support event coverage and create real-time content during activations, campaigns, and special events.
• Capture and share engaging live updates to maximize audience engagement.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field.

Experience

• 2 to 4 years of experience in content creation, copywriting, and social media management.
• Strong copywriting, storytelling, and content development skills.
• Excellent written and verbal communication skills in English.
• Hands-on experience managing Instagram, TikTok, Facebook, LinkedIn, YouTube, and other social media platforms.
• Proficiency in social media management and analytics tools.
• Basic knowledge of photo and video editing tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
• Strong understanding of social media trends, algorithms, and platform best practices.
• Excellent organizational and project management skills with the ability to manage multiple deadlines simultaneously.
• Experience working with influencers and content creators is an advantage.

Preferred Attributes

• Creative mindset with strong attention to detail.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Passion for content creation, digital marketing, and social media trends.
• Analytical thinker with a data-driven approach to content optimization.

AMIT is proud to be an equal opportunity employer and is committed to providing equal opportunities to all employees and applicants for employment. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other legally protected status