Content Writer Executive

Healthcare Marketing Agency; Dubai; On-site; AED 150,000 - 210,000; Full time

Benefits offered by this job

Career development opportunities

Exposure to international healthcare内容

Job summary

Healthcare Marketing Agency seeks a Content Writer Executive to craft and refine healthcare content across digital formats. You will translate medical information into clear, patient-friendly language with SEO awareness and strong editorial judgment.

Ideal candidates manage multiple assignments, meet deadlines, and communicate risks early. You’ll work with international healthcare topics and adhere to regulatory guidelines while using AI responsibly to support high-quality outputs.

Qualifications

• At least 2 years of professional content writing experience.
• Strong written English and ability to produce polished long- and short-form content.
• Working knowledge of SEO fundamentals, including intent, keywords, headings, metadata and local SEO.
• Strong research and fact-checking skills for healthcare topics.
• Ability to simplify complex medical information for readers without a medical background.
• Excellent proofreading and attention to detail.
• Ability to adapt voice to different brand styles and audiences.
• Comfort with AI as an assistant, not a replacement for research.
• Accountability and ownership of projects.

Responsibilities

• Write and edit content for websites, service pages, blogs, newsletters.
• Research healthcare topics using credible sources and translate into clear language.
• Create SEO-aware content aligned with intent and client objectives.
• Follow briefs, style guides, and quality-control processes.
• Manage multiple assignments and update timelines proactively.
• Use AI responsibly and verify outputs for accuracy.

Skills

Healthcare content

SEO writing

Editorial judgment

Research

Audience-centred writing

Medical accuracy

Tools

Google Docs

Grammarly

SEO tools

Job description

About the Role

We are looking for a creative research-oriented and detail-focused Content Writer Executive who can create refine and optimise healthcare content across digital formats The role requires strong writing SEO awareness sound editorial judgment and the ability to translate complex medical information into clear human and patient-centric communication At this level ownership matters You should manage assigned work with minimal follow-up maintain consistent quality meet agreed timelines and proactively communicate questions risks or blockers

Key Responsibilities

Write and edit original content for websites homepages service pages landing pages blogs articles newsletters and other marketing formats Research healthcare and medical topics using credible sources translating complex information into clear language for readers without a medical background Create SEO-aware content that reflects search intent audience needs location page purpose and client objectives not just keyword volume Integrate primary and secondary keywords naturally avoid keyword stuffing forced phrasing and repetition Follow HMA healthcare content standards including factual accuracy patient-first language appropriate qualifications and relevant healthcare advertising or Identify unsupported exaggerated or potentially misleading claims Flag information requiring verification rather than guessing or inventing details Proofread and self-edit for grammar spelling punctuation readability factual consistency repetition formatting keyword use and adherence to the brief Follow content briefs style guides internal writing guidelines and agreed quality-control processes Manage multiple assignments including urgent or ad-hoc requests and communicate early when priorities or timelines conflict Own work from brief interpretation and research through drafting self-review revisions and final submission Communicate proactively about progress missing information risks and delays Respond constructively to editorial and client feedback and apply learnings consistently Use AI tools responsibly for ideation research assistance or efficiency Independently verify outputs and remain accountable for accuracy originality judgment and final quality

Preferred Experience

Experience in healthcare medical wellness hospital clinic pharmaceutical or health-technology content Experience creating content for doctors surgeons clinics or hospitals serving international audiences Familiarity with LLM writing models YMYL and E-E-A-T principles and their relevance to healthcare content Experience with local SEO and adapting content to different locations and audience needs Exposure to Google Search Console Google Analytics or other content-performance tools Experience across website pages service pages blogs landing pages taglines and calls to action Ability to adapt writing style across different brand voices and communication goals

Healthcare and Regulatory Expectations

Prioritise medical accuracy and patient safety over persuasive language Use appropriately cautious wording when discussing symptoms treatments risks recovery and outcomes Never fabricate credentials statistics studies awards technologies patient outcomes or medical claims Flag claims that cannot be verified and seek clarification when evidence or client information is insufficient Consider the relevant healthcare advertising and regulatory principles of the target geography Create informative trustworthy content while supporting the client s legitimate communication and business objectives

Local Relevance and Cultural Sensitivity

Recognise that search behaviour language preferences cultural context and audience expectations differ by geography Adapt examples tone and messaging to the intended market without stereotyping or forcing localisation Use location-related keywords naturally and only where appropriate for the page and reader Keep content relevant and authentic to the audience while maintaining medical accuracy and brand consistency

What Success Looks Like

Consistently delivers accurate polished and audience-appropriate content with minimal supervision Meets agreed deadlines and communicates early when priorities or dependencies change Produces content useful to patients credible to healthcare professionals and aligned with the client s brand Applies SEO naturally without compromising readability or trust Catches factual gaps weak claims inconsistencies and quality issues before submission Brings fresh ideas and thoughtful solutions rather than relying on generic templates or unedited AI output Takes ownership responds well to feedback and steadily improves quality efficiency and independence

What We Offer

Opportunities to work with healthcare clients across specialties and international markets Exposure to varied content formats healthcare topics SEO practices and digital marketing workflows A collaborative quality-focused environment with opportunities for learning and professional development Internal learning and knowledge-sharing opportunities Scope to grow expertise in healthcare content SEO responsible AI workflows and content strategy with career progression based on performance and ownership

Who Should Apply

This role is suited to someone who is curious detail-oriented and serious about the quality of their work You should enjoy researching carefully making complex information easier to understand writing naturally and thinking critically about what a reader needs If you combine creativity with medical responsibility take ownership of deadlines and feedback and want to create content that is useful not just word-count complete we would like to hear from you

Required Skills and Qualifications

At least 2 years of professional content writing or copywriting experience. Strong written English and the ability to produce polished, engaging long-form and short-form content. Working knowledge of SEO fundamentals, including search intent, keyword integration, heading structure, metadata and local SEO. Strong research and fact-checking skills, particularly for healthcare and other information-sensitive topics. Ability to simplify complex information without losing important meaning or introducing inaccuracies. Excellent proofreading skills and attention to detail. Ability to recognise and improve generic, repetitive, unnatural, AI-sounding or weakly supported copy. Sound judgment in healthcare communication: avoid guarantees, absolute outcome claims, unsupported superlatives, fear-based messaging and misleading promises. Ability to manage priorities, meet deadlines and maintain quality across multiple assignments. Ownership, accountability, responsiveness, openness to feedback and confidence in asking questions when a brief or claim is ambiguous. Comfort with Google Docs and common writing/editing tools; familiarity with Grammarly or basic SEO tools is an advantage. Ability to use AI as an assistant, not as a replacement for research, critical thinking, editing or accountability.

P.S.: Sense of accountability and ownership hold utmost importance when it comes to completion of projects and all types of writing assignments.