Content Writer

Bayut | dubizzle; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading online property and classified platform in Dubai is seeking a Content Writer to create compelling ad copy and support marketing goals. The ideal candidate has a Bachelor's degree and 0-2 years of writing experience. This position offers a competitive salary, comprehensive health insurance, and a multicultural team environment.

Benefits

Competitive Tax-free Salary

Comprehensive Health Insurance

Annual Air Ticket Allowance

Employee discounts at multiple vendors

Learning & Development

Qualifications

• 0–2 years of relevant writing experience (advertising or digital content preferred).
• Solid understanding of what makes ad copy clickable and effective.
• Strong creative writing skills with multiple copy variants for testing.

Responsibilities

• Write high-quality, engaging ad copy and landing page content.
• Research clients, their campaigns, products, and unique selling propositions.
• Coordinate Arabic content translation with translators for accuracy.

Skills

Creative writing

Research capabilities

Time management

Persuasive messaging

Education

Bachelor's Degree in Journalism, Literature, Communication

Job description

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Content Writer in the Advertising Department, you will be responsible for crafting compelling, high-converting ad creatives that drive user engagement and campaign performance. Your work will directly support our clients\' marketing goals through effective copywriting across various formats.

Responsibilities

• Write high-quality, engaging ad copy and landing page content
• Research clients, their campaigns, products, and unique selling propositions
• Develop multiple copy variants for A/B testing and collaborate with engineers and campaign managers to deploy variants and analyze performance
• Conduct research and write blog articles across a range of topics
• Manage deadlines and maintain clear communication with internal teams and clients
• Assist in onboarding and mentoring new copywriters
• Coordinate Arabic content translation with translators to ensure linguistic and cultural accuracy
• Work on any other additional jobs assigned by the manager

Qualifications

• Bachelor\'s Degree in Journalism, Literature, Communication or similar experience
• 0–2 years of relevant writing experience (advertising or digital content preferred)
• Solid understanding of what makes ad copy clickable and effective
• Familiarity with persuasive messaging, calls to action, and promotional language
• Strong creative writing skills with the ability to produce multiple copy variants for testing
• Comfortable with performance metrics and able to translate feedback into actionable improvements
• Strong research capabilities across diverse topics
• Excellent time management and organizational skills
• A pro researcher, writer and reader
• Naturally curious and detail-oriented
• Enjoys writing on a variety of subjects
• Interest in property and cars a plus

Benefits

• A fast paced, high performing team.
• Multicultural environment with over 60 different nationalities
• Competitive Tax-free Salary
• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the Emirates
• Rewards & Recognitions
• Learning & Development

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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