Content Strategist

Lewis; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading communications agency in the United Arab Emirates is seeking a Social Media Content Strategist to create and implement dynamic content strategies across various platforms. The ideal candidate should have 3-5 years of relevant experience and be proficient in both Arabic and English. This role involves mentoring team members and using analytics tools to optimize performance. A travel component is involved as the position supports a global team.

Qualifications

• 3-5 years in social/content strategy, preferably in an agency or brand.
• Strong Arabic and English writing skills, culturally attuned to GCC/MENA.
• Proven experience in content planning and stakeholder management.

Responsibilities

• Build the social/content strategy and monthly calendar.
• Run day-to-day client communications and workflows.
• Mentor team member in community management and performance reporting.

Skills

Social media strategy

Content planning

Stakeholder management

Analytics tools proficiency

Strong writing skills in Arabic & English

Tools

Sprinklr

Brandwatch

Talkwalker

Job description

Purpose of the role

The Social Media Content Strategist translates brand and business objectives into an insight-led, channel-specific content system—defining pillars, tone of voice, and a measurable editorial calendar—and orchestrates creative, community, and media to deliver it at pace. They use audience, competitive, and performance data to plan, brief, and continually optimize content so it’s consistent, culturally relevant, and tied to outcomes (reach, engagement, consideration, and conversion).

Key responsibilities and tasks

Social and Content

• Build the social / content strategy and monthly calendar across Meta, X, YouTube / Shorts, TikTok, etc.
• Run day-to-day client comms and workflow; brief and QA creative / production.
• Write / oversee captions, post copy, and light platform adaptations.
• Mentor a team member to handle community management (3-4 hrs / day, scaling during launches / issues) and use our scheduling tools.
• Mentor the same team member to produce monthly performance reports with clear analysis.
• Lead quarterly competitive analysis (social listening + page audits) with recommendations.

General

• Support the regional leadership team on relevant projects and initiatives
• Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
• Attend agency and industry events as appropriate to represent the agency
• Seek ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
• Proactive suggestions for new processes and tools to improve efficiency and performance of the team
• Regular travel to various LEWIS office across the network

About you

• 3–5 years in social / content strategy (agency or brand); tech / consumer electronics a plus.
• Strong Arabic & English writing; culturally tuned for GCC / MENA.
• Proven content planning, briefing, and stakeholder management.
• Comfortable with analytics / listening tools Sprinklr, Brandwatch, Talkwalker, native)