Content & Social Media Specialist

Al Qana Property Management; Abu Dhabi; On-site; AED 89,000 - 156,000; Full time

Job summary

Al Qana Property Management in Abu Dhabi is seeking a dynamic Social Media Content Creator to manage and grow our online presence. You will plan monthly content calendars and capture on-site content that showcases attractions, tenants, and events.

You will craft engaging captions and reels in Arabic and English, coordinate shoots with photographers and influencers, engage the community, and analyze performance to drive growth across platforms.

Qualifications

• Fluency in Arabic and English is mandatory.
• 3–5 years in social media, content creation, or digital marketing.
• Strong copywriting and storytelling abilities.
• Experience with short-form video for Instagram/TikTok/Snapchat.
• Familiarity with Canva and Adobe Creative Suite is a plus.

Responsibilities

• Manage Al Qana's social media presence across platforms.
• Plan and execute monthly content calendars with Marketing Manager.
• Capture and publish on-site organic content daily, showcasing attractions, tenants, and events.
• Create engaging content including reels, stories, captions, and trend-driven posts.
• Coordinate content shoots with photographers, videographers, and influencers.
• Manage community engagement and respond to comments.
• Monitor performance and provide actionable insights.
• Support influencer collaborations.

Skills

Arabic & English fluency

Copywriting

Storytelling

Short-form video creation

Social media analytics

Tools

Meta Business Suite

Canva

Adobe Creative Suite

Job description

Responsibilities

• Managing Al Qana's social media presence across all platforms
• Planning and executing monthly content calendars with the Marketing Manager
• Capturing and publishing daily on-site organic content for stories, showcasing attractions, tenants, and events
• Creating engaging content including reels, stories, captions, and trend-driven content
• Writing and adapting content in both Arabic and English
• Covering events, activations, and launches in real time
• Coordinating content shoots with photographers, videographers, and influencers
• Managing community engagement and responding to comments
• Monitoring social media performance and providing actionable insights
• Supporting influencer collaborations

Requirements

• 3–5 years of experience in social media, content creation, or digital marketing
• Mandatory fluency in Arabic and English
• Strong copywriting and storytelling skills
• Experience creating short form video content for Instagram, TikTok, and Snapchat
• Knowledge of Meta Business Suite and social media analytics
• Familiarity with Canva and Adobe Creative Suite is a plus
• Experience in hospitality, entertainment, retail, or tourism is preferred