Social Media Executive (Graphic Design, Video & Photo Graphic, Content Creator)

Al Gahwa Al Arabiya; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Creative and collaborative environment

Job summary

Al Gahwa Al Arabiya is seeking a skilled Social Media Manager to lead our content across Instagram, Facebook, TikTok, Snapchat, LinkedIn, YouTube and X in the UAE. You will plan, create and publish engaging materials aligned with marketing strategy, capture photos/videos of food and events, and manage content calendars to drive brand awareness.

The role requires 3–5 years of experience in social media for F&B, strong photography/videography, proficiency with Adobe Creative Suite and Canva, and

Qualifications

• Bachelor's degree or Diploma in Marketing, Media, Graphic Design, Communications or related field.
• 3–5 years of experience managing social media for a Food & Beverage brand.
• Strong photography and videography skills.
• Proficiency in Adobe Creative Suite, Canva or similar tools.
• Experience creating short-form videos for Reels, TikTok and Snapchat.
• Strong understanding of social media algorithms, analytics and paid advertising.
• Excellent English communication skills; Arabic is an advantage.

Responsibilities

• Manage and oversee all social media platforms including Instagram, Facebook, TikTok, Snapchat, LinkedIn, YouTube and X.
• Plan, create and publish engaging social media content aligned with marketing strategy.
• Capture high-quality photos and videos of food, beverages, events and campaigns.
• Edit videos and photos for social media, advertisements and campaigns.
• Design creative graphics, menus, banners and digital assets.
• Develop content calendars and ensure consistent posting.
• Write engaging captions, hashtags and promotional copy.
• Track social media performance and prepare monthly reports with recommendations.
• Coordinate with marketing and operations teams on menu launches and events.
• Engage with followers and respond to comments and inquiries.

Skills

Content planning

Photography

Videography

Adobe Creative Suite

Canva

Short-form video creation

Analytics

English communication

Education

Bachelor's degree or diploma in Marketing/Media/Graphic Design/Communications

Tools

Adobe Creative Suite

Canva

Meta Business Suite

Google Analytics

Scheduling tools

Job description

Responsibilities

• Manage and oversee all social media platforms including Instagram, Facebook, TikTok, Snapchat, LinkedIn, YouTube and X
• Plan, create and publish engaging social media content aligned with marketing strategy
• Capture high-quality photos and videos of food, beverages, events and campaigns
• Edit videos and photos for social media, advertisements and campaigns
• Design creative graphics, menus, banners and digital assets
• Develop content calendars and ensure consistent posting
• Write engaging captions, hashtags and promotional copy
• Track social media performance and prepare monthly reports with recommendations
• Coordinate with marketing and operations teams on menu launches and events
• Engage with followers and respond to comments and inquiries

Requirements

• Bachelor's degree or Diploma in Marketing, Media, Graphic Design, Communications or related field
• 3-5 years of experience managing social media for a Food & Beverage brand
• Strong photography and videography skills
• Proficiency in Adobe Creative Suite, Canva or similar tools
• Experience creating short-form videos for Reels, TikTok and Snapchat
• Strong understanding of social media algorithms, analytics and paid advertising
• Excellent English communication skills; Arabic is an advantage

Preferred Qualifications

• Food styling and product photography experience
• Motion graphics and animation skills
• Influencer collaboration experience
• Knowledge of Meta Business Suite, Google Analytics and scheduling tools

Benefits

• Competitive salary package
• Career growth opportunities within a dynamic Food & Beverage company
• Creative and collaborative work environment

About the Company

Al Gahwa Al Arabiya is a Food & Beverage company operating restaurant and café brands in the UAE.