Consumer And Marketplace Manager

GMG; Dubai; On-site; AED 260,000 - 380,000; Full time

Job summary

GMG in Dubai is seeking a Category Manager to drive assortment strategy, pricing, and channel segmentation across Wholesale, Retail and Marketplace to grow sales and profitability.

You will lead GTM initiatives, oversee forecasts and stock, collaborate with brand principals, and monitor KPIs to optimize category contribution across all channels, delivering superior consumer experiences.

Qualifications

• Bachelor’s / Master’s degree in Business Management/ Marketing or equivalent, or Bachelor’s / Master’s degree in Buying and Merchandising.
• A minimum of 4 - 5 years of relevant experience with at least 2 years in managing brand/category of products.

Responsibilities

• Create assortments informed by marketplace capacity and insights that drive the integrated marketplace, seasonal strategies, and consumer experience.
• Drive sales from the assigned category by developing business plans & long-term strategy.
• Responsible for overall category profitability across all channels by leading pricing and intake profitability benchmarks.
• Develop assortment frameworks & module grids aligning category, consumer & channel mapping to elevate brand presence.
• Leads the seasonal forecasting process to secure product access and allocations from brand; manage inventory, SOH and sell-through.
• Ensures data driven insights guide brand/category management decisions, including new product introductions and channel assortments.
• Collaborates with Wholesale to understand account requirements, growth plans and product sell-through to formulate strategy.
• Provisions for achievement of Wholesale KPIs and Sales with the right channel, account & product strategy.
• Collaborates with Retail Merchandising & Category Management to gain insights on consumer trends and opportunities.
• Monitors & analyzes business performance of category sales, GMROI, sell-out, ITR.

Skills

Analytical skills

Presentations

Category knowledge

Education

Bachelor's/Master's in Business/Marketing or Merchandising

Job description

Job Description:

Role Summary

The role holder will be responsible to grow sales & market share of the assigned category through provision of an effective and efficient product portfolio with the right price and channel segmentation, while improving profitability & growth. The role is responsible for developing the Business Unit’s overall consumer/category/marketplace strategy, as well as partnering and maintaining relationships with all key stakeholders to maximizes sales and profitability across all channels.

Role Responsibilities

• Create assortments informed by Marketplace capacity and insights that drive the integrated marketplace, seasonal strategies, and inspirational consumer experience.

• Drive sales from the assigned category by developing comprehensive business plans & long-term strategy

• Responsible for overall category profitability across all channels by leading the decision-making process on product pricing and intake profitability benchmarks; based on quantitively driven insights for accurate planning.

• Develop assortment frameworks & module grids that align Category, Consumer & Channel mapping to elevate brand/category presence, drive segmentation & differentiation, revenue growth across the Marketplace.

• Leads the seasonal forecasting process to secure product access and allocations from brand; enabling growth while managing inventory, SOH and sell through considerations.

• Ensures data driven insights guide brand/category management decisions, including the introduction of new products, channel assortments driven by consumer mindset, product pricing across all regions.

• Ensures access to market intelligence through various sources, benchmark/evaluate competition pricing, new product introductions, category trends which may impact the profitability of assigned category.

• Collaborates with Wholesale channel to understand account specific requirements, investment trends, growth plans, product sell through to formulate the category business strategy for the channel.

• Provisions for achievement of Wholesale KPIs and Sales with the right channel, account & product strategy.

• Collaborates with Retail Merchandising & Category Management to gain insights on consumer trends, store sales, category contribution, growth opportunities, product gaps etc. to develop the category business strategy for the retail channels.

• Monitors & analyzes business performance of category sales, Gross Margins, sell out performance, along with, ensuring key Retail Performance KPIs ITR, GMROI etc. are achieved.

• Applies retail fundamentals like inventory turn, gross margin, markup, and sell through to drive informed & profitable pre-season and in-season decisions focused on assortment mix and depth.

• Monitors pricing from brand/s and liaises with suppliers on product launches, in-store dates, stock availability for product campaigns, marketing launches & events.

• Evaluates local market specific product gaps or opportunities within the category and engages with brand principals to plan, forecast, develop and provision for products in future seasons.

• Leads the Go-to-Market process and Seasonal Product Presentations, Merchandising frameworks for the category, ensuring clear communication of category, brand, product strategy with all partners & stakeholders.

• Works closely with Consumer & Marketplace Operations to ensure quantitative, insight driven forecasting with brand principals & decision-making on seasonal allocations & account access.

• Collaborates with Visual Merchandising function, Retail Brand Marketing, GTM Manager to ensure seasonal sell-in tools, showrooms, catalogs are up-to-date and provisioned for the seasonal calendar.

• Aligns with Brand Marketing function to ensure maximum visibility of their category through online and offline channels.

• Collaborates with the retail marketing function, to ensure maximum visibility of their category through retail & digital marketing

People Management

• Responsible for setting clear objectives and performance targets in collaboration with team members, ensuring alignment with overall organizational goals.

• This role involves actively mentoring, guiding, and providing direction to the team to cultivate skill development, operational efficiency, and continuous improvement.

• The incumbent applies structured performance management practices to monitor progress, troubleshoot issues, and drive the team towards achieving periodic KPIs.

• Through strategic oversight and regular feedback, the incumbent fosters a results-oriented environment, empowering the team to meet and exceed established benchmarks while supporting both individual and collective growth.

Technical / Functional Competencies

• Product / Category / Brand / Industry knowledge

• Experience with Presentations to large audiences

• Strong analytical skills to drive insights

Experience / Qualification

• Bachelor’s / Master’s degree in Business Management/ Marketing or equivalent, or Bachelor’s / Master’s degree in Buying and Merchandising

• A minimum of 4 - 5 years of relevant experience with at least 2 years in managing brand/category of products

Requirements: