Consumer & Marketplace Manager

Gulf Marketing Group (GMG Group); Dubai; Ibrido; AED 250.000 - 450.000; Tempo pieno

Descrizione del lavoro

Gulf Marketing Group (GMG Group) in Dubai seeks a senior Category Manager to grow sales and profitability across marketplaces. You will shape the business unit's consumer strategy, partner with key stakeholders, and lead category initiatives across wholesale and retail channels.

The role emphasizes data-driven decision making, assortment planning, and seasonal forecasting to optimize inventory and revenue. A strong background in marketing or buying is required, with 4–5 years of relevant

Competenze

• Bachelor's or Master's degree in Business Management/Marketing or Buying & Merchandising.
• Minimum 4–5 years of relevant experience, with at least 2 years managing brand/category products.
• Strong ability to present to large audiences and derive insights from data.

Mansioni

• Create assortments informed by marketplace capacity and insights to drive the integrated marketplace and consumer experience.
• Drive sales from the assigned category by developing comprehensive business plans and long-term strategy.
• Lead profitability across channels by pricing and intake profitability benchmarks based on data-driven insights.
• Develop assortment frameworks and grids aligning category, consumer and channel mapping to elevate brand presence.
• Lead seasonal forecasting to secure product access and manage inventory, SOH and sell-through.
• Ensure data-driven insights guide decisions including new products and regional pricing strategies.
• Monitor market intelligence and competitive pricing to protect profitability.
• Collaborate with Wholesale to understand account requirements and growth plans.
• Ensure achievement of Wholesale KPIs and sales with right channel and product strategy.
• Work with Retail Merchandising to gain insights on trends, store sales and category contribution.
• Monitor KPIs like GMROI and ITR to drive profitable pre-season and in-season decisions.
• Apply retail fundamentals: inventory turnover, gross margin, markup, and sell-through.
• Coordinate with brand principals on product launches and in-store dates.
• Engage with brand principals to plan forecasts and future seasons products.
• Lead Go-to-Market processes and seasonal product presentations with clear communications.

Conoscenze

Category knowledge

Presentations

Analytical skills

Formazione

Bachelor/Master in Business or Marketing

Descrizione del lavoro

Role Summary

The role holder will be responsible to grow sales & market share of the assigned category through provision of an effective and efficient product portfolio with the right price and channel segmentation, while improving profitability & growth. The role is responsible for developing the Business Unit's overall consumer/category/marketplace strategy, as well as partnering and maintaining relationships with all key stakeholders to maximizes sales and profitability across all channels.

Role Responsibilities

• Create assortments informed by Marketplace capacity and insights that drive the integrated marketplace, seasonal strategies, and inspirational consumer experience.

• Drive sales from the assigned category by developing comprehensive business plans & long-term strategy

• Responsible for overall category profitability across all channels by leading the decision-making process on product pricing and intake profitability benchmarks; based on quantitatively driven insights for accurate planning.

• Develop assortment frameworks & module grids that align Category, Consumer & Channel mapping to elevate brand/category presence, drive segmentation & differentiation, revenue growth across the Marketplace.

• Leads the seasonal forecasting process to secure product access and allocations from brand; enabling growth while managing inventory, SOH and sell through considerations.

• Ensures data driven insights guide brand/category management decisions, including the introduction of new products, channel assortments driven by consumer mindset, product pricing across all regions.

• Ensures access to market intelligence through various sources, benchmark/evaluate competition pricing, new product introductions, category trends which may impact the profitability of assigned category.

• Collaborates with Wholesale channel to understand account specific requirements, investment trends, growth plans, product sell through to formulate the category business strategy for the channel.

• Provisions for achievement of Wholesale KPIs and Sales with the right channel, account & product strategy.

• Collaborates with Retail Merchandising & Category Management to gain insights on consumer trends, store sales, category contribution, growth opportunities, product gaps etc. to develop the category business strategy for the retail channels.

• Monitors & analyzes business performance of category sales, Gross Margins, sell out performance, along with, ensuring key Retail Performance KPIs ITR, GMROI etc. are achieved.

• Applies retail fundamentals like inventory turn, gross margin, markup, and sell through to drive informed & profitable pre-season and in-season decisions focused on assortment mix and depth.

• Monitors pricing from brand/s and liaises with suppliers on product launches, in-store dates, stock availability for product campaigns, marketing launches & events.

• Evaluates local market specific product gaps or opportunities within the category and engages with brand principals to plan, forecast, develop and provision for products in future seasons.

• Leads the Go-to-Market process and Seasonal Product Presentations, Merchandising frameworks for the category, ensuring clear communication of category, brand, product strategy with all partners & stakeholders.

• Works closely with Consumer & Marketplace Operations to ensure quantitative, insight driven forecasting with brand principals & decision-making on seasonal allocations & account access.

• Collaborates with Visual Merchandising function, Retail Brand Marketing, GTM Manager to ensure seasonal sell-in tools, showrooms, catalogs are up-to-date and provisioned for the seasonal calendar.

• Aligns with Brand Marketing function to ensure maximum visibility of their category through online and offline channels.

• Collaborates with the retail marketing function, to ensure maximum visibility of their category through retail & digital marketing

People Management

• Responsible for setting clear objectives and performance targets in collaboration with team members, ensuring alignment with overall organizational goals.

• This role involves actively mentoring, guiding, and providing direction to the team to cultivate skill development, operational efficiency, and continuous improvement.

• The incumbent applies structured performance management practices to monitor progress, troubleshoot issues, and drive the team towards achieving periodic KPIs.

• Through strategic oversight and regular feedback, the incumbent fosters a results-oriented environment, empowering the team to meet and exceed established benchmarks while supporting both individual and collective growth.

Technical / Functional Competencies

• Product / Category / Brand / Industry knowledge

• Experience with Presentations to large audiences

• Strong analytical skills to drive insights

Experience / Qualification

• Bachelor's / Master's degree in Business Management/ Marketing or equivalent, or Bachelor's / Master's degree in Buying and Merchandising

• A minimum of 4 - 5 years of relevant experience with at least 2 years in managing brand/category of products