ROLE SUMMARY
The Head of Category / Brand will define and lead the strategic direction of the assigned brand(s) / product categories across all assigned markets, with full accountability for commercial performance and P&L. This role sets the vision for the category / brand(s), driving profitability, innovation, and customer satisfaction. The role owns product assortments, buying, merchandising, and inventory, ensuring global consistency while enabling local market adaptation.
ROLE RESPONSIBILITIES
Global Category Strategy & Leadership:
- Define and own the long-term (3–5 year) global category / brand(s) strategy, aligning with brand(s) vision and securing senior leadership endorsement.
- Lead product innovation and differentiation, anticipating customer needs and industry trends to build a competitive advantage.
- Set a unified strategy across regions, defining the framework within which local markets adapt.
Assortment Planning & Buying:
- Approve assortment architecture and Open-to-Buy (OTB) budgets, balancing market demand, category / brand(s) positioning, and profitability.
- Direct the product mix and global buying strategy, leading negotiations and strategic partnerships with key suppliers and brand principals, including annual business planning and commercial terms.
Merchandising & Allocations:
- Set merchandising strategies that uphold category / brand(s) guidelines while responding to local preferences.
- Own inventory strategy and allocation across markets to maximize stock productivity, reduce costs, and minimize imbalances within working capital targets.
Category(s) / Brand(s) Performance & Reporting:
- Own the category / brand(s) P&L and key performance indicators (sales, gross margin, stock turn, sell-through), presenting performance reviews and recommendations to executive leadership.
- Use data and insight to make commercial decisions, prioritize investment, and take corrective action to achieve targets.
Collaboration & Cross-functional Leadership:
- Act as the senior commercial lead for the category / brand(s), partnering with Marketing, Retail Operations, Supply Chain, and Finance to ensure seamless execution across regions.
- Influence and align senior stakeholders on strategy, investment, and results, contributing to wider business decisions as part of the commercial leadership team.
Team Leadership & Development:
- Lead, structure, and develop a global category team of Category Managers, Buyers, and Planners, setting clear objectives and fostering a culture of innovation and accountability.
- Build leadership capability and succession within the team, developing future commercial leaders.
Market(s) Expansion & Trends:
- Identify emerging trends, market shifts, and growth opportunities, including new brands, markets, and formats, and lead the business cases to pursue them.
ROLE REQUIREMENTS
- Bachelor’s degree in business, Supply Chain Management, or a related field; a postgraduate degree (e.g. MBA) is advantageous.
- 10+ years in category management, buying, or merchandising within multi-brand retail, including a minimum of 3 years in a senior leadership role.
- Proven track record of owning and growing a multi-market category or brand P&L.
- Experience leading and developing managers and multi-disciplinary teams.
- Senior-level negotiation experience with major international brands and suppliers.
- Advanced knowledge of inventory optimization and SAP ERP; strong command of Power BI and data analytics for commercial decision-making.
- Exceptional strategic planning, commercial judgement, and stakeholder influence.
- Strong leadership, mentoring, and communication skills, with the ability to present confidently to executive leadership.