COMMUNICATIONS AND MARKETING MANAGER

Capital Motion UAE; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Job summary

Capital Motion UAE is seeking a Communications and Marketing Manager to lead strategic marketing and communications across its hospitality and F B concepts. You will develop brand positioning, oversee campaigns, and ensure a consistent, compelling presence across channels to attract guests and drive bookings.

Reporting to senior leadership, you will manage a diverse team, coordinate with venues, and optimize ROI through data-driven insights, integrated messaging, and effective media relations.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 5+ years of marketing or communications experience, preferably in hospitality or F&B.
• Strong leadership, project management, and organizational skills.
• Excellent written and verbal communication abilities.

Responsibilities

• Develop and implement integrated marketing and communications plans aligned with business goals.
• Lead annual marketing planning, budgeting, forecasting, and performance measurement.
• Oversee brand messaging, guidelines, and visual identity across venues.
• Plan multi-channel campaigns and manage digital, print, and PR activities.
• Monitor analytics and optimize campaigns to maximize ROI.

Skills

Leadership

Project management

Brand management

Digital marketing

Analytics and CRM

Education

Bachelor’s degree in marketing, Communications, Business, or related field

Master’s degree preferred

Tools

CRM platforms

Digital marketing tools

Analytics tools

Job description

The Communications and Marketing Manager at Capital Motion is responsible for developing, implementing, and executing strategic marketing and communication plans to attract potential customers and retain existing ones. This role oversees all marketing, advertising, public relations, and communication activities to enhance the company’s brand presence and achieve business objectives across Capital Motion’s hospitality and F B portfolio.

Key Responsibilities

Strategic Planning Leadership

• Develop and implement integrated marketing and communications strategies aligned with Capital Motion’s business goals.
• Lead the annual marketing planning process, including budgeting, forecasting, and performance measurement.
• Analyze market trends, guest insights, and competitor activities to identify opportunities and threats.
• Collaborate with senior management and restaurant leadership to define brand positioning and messaging for each venue.

Brand Management

• Ensure consistent brand messaging across all Capital Motion venues and communication channels.
• Oversee the creation and maintenance of brand guidelines for each concept.
• Manage the company’s visual identity and ensure compliance across all touchpoints, including digital, print, and on-site materials.

Marketing Campaigns

• Plan, execute, and monitor multi-channel marketing campaigns (digital, print, events, influencer partnerships, etc.).
• Coordinate with creative, digital, and media agencies for campaign development and execution.
• Track campaign performance, analyze results, and optimize strategies for maximum ROI.

Digital Marketing

• Oversee the company’s digital presence, including websites, social media, email marketing, and online advertising for all venues.
• Develop content calendars and manage content creation for digital platforms.
• Monitor and report on digital analytics, adjusting strategies as needed to drive engagement and bookings.

Communications Public Relations

• Develop and implement internal and external communication strategies.
• Draft and distribute press releases, media kits, and company announcements.
• Build and maintain relationships with media, influencers, and key stakeholders in the hospitality and F B industry.
• Manage crisis communications and act as the company spokesperson when required.

Event Management

• Plan and coordinate company events, restaurant launches, sponsorships, and exhibitions.
• Oversee event logistics, promotion, and post-event analysis.

Team Management

• Lead, mentor, and develop the marketing and communications team.
• Set clear objectives, provide regular feedback, and conduct performance appraisals.
• Manage relationships with external vendors, agencies, and freelancers.

Budget Management

• Prepare and manage the marketing and communications budget.
• Monitor expenditures and ensure cost-effective use of resources.

Key Job Tasks

• Conduct market research and analyze guest behavior and preferences.
• Develop marketing collateral (brochures, presentations, newsletters, menus, etc.).
• Manage and update company and venue websites and social media profiles.
• Write, edit, and proofread marketing materials and communications.
• Coordinate photo and video shoots for marketing purposes.
• Monitor media coverage and prepare regular reports.
• Organise and attend promotional activities, trade shows, and F B events.
• Ensure compliance with data privacy and advertising regulations.
• Evaluate the effectiveness of marketing programs and recommend improvements.
• Liaise with internal departments (operations, culinary, HR) to ensure alignment of marketing initiatives.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field (Master’s preferred).
• 5+ years of experience in marketing, communications, or related roles, preferably in hospitality or F B.
• Strong leadership, project management, and organizational skills.
• Excellent written and verbal communication abilities.
• Proficiency in digital marketing tools, analytics, and CRM platforms.
• Creative thinking and problem‑solving skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Knowledge of the UAE hospitality and F B market is an advantage.