CME - PR & Social Media Specialist - Dubai

Canon; Dubai; Hybrid; AED 120,000 - 180,000; Full time

Job summary

Canon Middle East FZ LLC in Dubai seeks a PR & Social Media Specialist to develop and publish organizational communications for public audiences, customers, and media. You will create and execute the company’s social media strategy, plan campaigns, and track performance against KPIs, collaborating with the central Social Communications team and local stakeholders.

This role requires planning, coordinating with external media, and delivering content calendars while maintaining brand voice and

Responsibilities

• Plan, implement, and measure PR campaigns that directly support business objectives, ensuring all initiatives are fully integrated and deliver measurable value.
• Lead public relations activities and coordinate with external media and social platforms to ensure smooth execution across all stages of exposure.
• Define, develop, execute, and evaluate PR campaigns aligned with immediate business needs. Manage the local approval process for press releases, supporting documents, and editorial materials with key stakeholders across product categories, ensuring accuracy, factual integrity, and timely delivery.
• Liaise with EMEA PR spokespeople as required and support crisis communication efforts when necessary.
• Develop and guide the creation of best‑practice social media campaigns, content and guidelines that support the marketing strategy, business goals and local market integration.
• Support the execution of social media campaigns by developing and delivering content in alignment with campaign toolkits.
• Produce and manage social media assets, including maintaining content calendars, briefing creative & media agencies and tracking campaign performance against KPIs.
• Collaborate with the central Social Communications team to ensure governance and consistency across all social media channels.

Job description

CME - PR & Social Media Specialist - Dubai

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Job Info

• Job Identification 876
• Job Category Communications
• Posting Date 07/30/2026, 09:40 AM
• Locations Dubai Internet City, Dubai, AE (Hybrid)
• Job Function Specialist

About Us

Canon Middle East FZ LLC , a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East based in Dubai, UAE.

At Canon, we’ve been inspiring people to capture and share their world for over 85+ years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon's corporate philosophy is Kyosei – 'living and working together for the common good'. Canon invests heavily in R&D, delivering the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com

With a strong presence across Middle East for over 25 years, our regional sales offices in UAE, KSA & Qatar support operations across Middle East markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.

Why Join Us?

• Be part of a diverse and energetic team, where 37+ nationalities work together with a common goal.
• Enjoy a competitive salary, comprehensive benefits, flexible hours, a hybrid working model, and opportunities for professional development.
• Benefit from continuous learning with access to extensive online resources and tailored development programs.
• Join a company that truly values sustainability, inclusion, and your personal growth.

Does this seem like a great fit for your career journey?

Job Description

• Develop and publish organizational communications for the general public, customers, government agencies, communities, suppliers, and media.
• Create and execute the company’s social media strategy, including campaign development, content planning, and performance tracking against defined KPIs.

Responsibilities

Public Relations

• Plan, implement, and measure PR campaigns that directly support business objectives, ensuring all initiatives are fully integrated and deliver measurable value.
• Lead public relations activities and coordinate with external media and social platforms to ensure smooth execution across all stages of exposure.
• Define, develop, execute, and evaluate PR campaigns aligned with immediate business needs. Manage the local approval process for press releases, supporting documents, and editorial materials with key stakeholders across product categories, ensuring accuracy, factual integrity, and timely delivery.

Liaise with EMEA PR spokespeople as required and support crisis communication efforts when necessary.

Social Media

• Develop and guide the creation of best‑practice social media campaigns, content and guidelines that support the marketing strategy, business goals and local market integration.
• Support the execution of social media campaigns by developing and delivering content in alignment with campaign toolkits.
• Produce and manage social media assets, including maintaining content calendars, briefing creative & media agencies and tracking campaign performance against KPIs.
• Collaborate with the central Social Communications team to ensure governance and consistency across all social media channels.