PR & Social Media Specialist

Canon Emirates; Dubai; Hybrid; AED 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Flexible hours

Hybrid work model

Professional development

Online learning resources

Sustainability & inclusion focus

Job summary

Canon Middle East is seeking a communications professional to develop and publish organizational communications for public customers, government agencies, communities, suppliers and media. The role includes creating and executing social media strategy, campaign development, content planning and performance tracking against KPIs, with Canon Middle East FZ LLC as the regional operations base in Dubai.

The role offers a hybrid working model and opportunities for professional development within a

Responsibilities

• Plan, implement and measure PR campaigns aligned with business goals.
• Coordinate with external media and social platforms for full campaign delivery.
• Liaise with stakeholders across product categories to ensure accuracy.
• Develop social media campaigns and content calendars aligned with marketing tools.
• Track campaign performance against defined KPIs.

Job description

Job Summary

Develop and publish organizational communications for the general public customers government agencies communities suppliers and media Create and execute the company s social media strategy including campaign development content planning and performance tracking against defined KPIs Canon Middle East FZ LLC a subsidiary of Canon Europe is the operational headquarters for Canon in the Middle East based in Dubai UAE

About Canon Middle East

At Canon we ve been inspiring people to capture and share their world for over 85 years As a global leader in imaging and innovation we re driven by bold ideas collaboration and a commitment to making a positive impact From cameras to commercial printers and business consultancy to healthcare technologies Canon enriches lives and businesses through imaging innovation Canon s corporate philosophy is Kyosei living and working together for the common good Canon invests heavily in R amp D delivering the richest and most innovative products and services to satisfy customers creative needs From amateur photographers to professional print companies Canon enables each customer to realize their own passion for image

Locations

With a strong presence across Middle East for over 25 years our regional sales offices in UAE KSA amp Qatar support operations across Middle East markets We re proud of our diverse inclusive culture and our philosophy of Kyosei living and working together for the common good

Why Join Us

Be part of a diverse and energetic team where 37 nationalities work together with a common goal

Benefits

• Enjoy a competitive salary
• comprehensive benefits
• flexible hours
• a hybrid working model
• opportunities for professional development
• Benefit from continuous learning with access to extensive online resources and tailored development programs
• Join a company that truly values sustainability inclusion and your personal growth

Canon Core Behaviours

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

Public Relations

• Plan implement and measure PR campaigns that directly support business objectives ensuring all initiatives are fully integrated and deliver measurable value
• Lead public relations activities and coordinate with external media and social platforms to ensure smooth execution across all stages of exposure
• Define develop execute and evaluate PR campaigns aligned with immediate business needs
• Manage the local approval process for press releases supporting documents and editorial materials with key stakeholders across product categories ensuring accuracy factual integrity and timely delivery
• Liaise with EMEA PR spokespeople as required and support crisis communication efforts when necessary

Social Media

• Develop and guide the creation of best practice social media campaigns content and guidelines that support the marketing strategy business goals and local market integration
• Support the execution of social media campaigns by developing and delivering content in alignment with campaign toolkits
• Produce and manage social media assets including maintaining content calendars briefing creative amp media agencies and tracking campaign performance against KPIs
• Collaborate with the central Social Communications team to ensure governance and consistency across all social media channels