Cluster Marketing Leader – Growth & Brand

AccorHotels Middle East; Abu Dhabi; On-site; AED 600,000 - 900,000; Full time

Job summary

AccorHotels Middle East is seeking a Cluster Director of Marketing to lead the region’s marketing, PR and brand positioning, driving revenue growth and market presence in the UAE. You will align initiatives with corporate standards, work with GM, Sales, F&B and E‑commerce to maximize performance.

As a senior leader, you’ll develop integrated campaigns, manage budgets, track KPIs and nurture media partnerships across UAE markets, elevating brand visibility and guest engagement in a competitive

Qualifications

• Senior marketing leadership experience with a track record of driving business results.
• Strong expertise in strategic marketing, brand development, and integrated campaigns.
• Advanced proficiency in digital marketing, analytics and performance measurement.
• Proven ability to influence stakeholders across multiple units and lead teams.
• Experience managing budgets and P&L with strong financial acumen.
• Familiarity with Middle East markets and multi-channel engagement.

Responsibilities

• Develop and implement annual marketing and communications strategies aligned with objectives.
• Lead campaigns to drive room revenue, F&B, events and conferences.
• Conduct market research and competitor analysis to identify growth opportunities.
• Collaborate with Sales, Revenue Management, E‑Commerce and F&B to maximize revenue.
• Develop and execute PR strategies; maintain media relationships and coverage.
• Oversee press releases, interviews, features and promotional events.
• Manage the annual marketing budget and monitor ROI.
• Ensure branding standards and visual identity across all activities.
• Lead internal and external communications and stakeholder engagement.
• Coordinate UAE cluster marketing activities and cross-property promotions.
• Develop partnerships with tourism boards, clients and media partners.

Skills

Senior marketing leadership

Strategic marketing

Brand development

Integrated campaign execution

Digital marketing strategy

Marketing analytics

Stakeholder management

Team leadership

Budgeting / P&L management

CRM systems / marketing tech

Crisis communication

Change management

Multichannel / omnichannel

Arabic/MENA familiarity

Job description

AccorHotels Middle East is seeking a Cluster Director of Marketing to lead the region’s marketing, PR and brand positioning, driving revenue growth and market presence in the UAE. You will align initiatives with corporate standards, work with GM, Sales, F&B and E‑commerce to maximize performance.

As a senior leader, you’ll develop integrated campaigns, manage budgets, track KPIs and nurture media partnerships across UAE markets, elevating brand visibility and guest engagement in a competitive