Cluster Director of Marketing

NOVOTEL; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

NOVOTEL is seeking a Cluster Director of Marketing to lead the hotel’s marketing, PR, communications and brand positioning strategies in the UAE, driving revenue growth and strengthening market presence. You will work with General Manager, Sales, RM, E‑Commerce, and F&B to develop integrated campaigns aligned with business objectives.

The role requires senior leadership experience in strategic marketing, robust digital and performance marketing skills, and a proven ability to manage budgets and

Qualifications

• Significant experience in senior marketing leadership roles with proven track record of driving business results.
• Strong expertise in strategic marketing, brand development, and integrated campaign execution.
• Advanced proficiency in digital marketing strategy, performance marketing and analytics.
• Proven ability to influence stakeholders across multiple business units and departments.

Responsibilities

• Develop and implement comprehensive marketing and communications strategies aligned with business objectives and brand positioning.
• Lead campaigns to drive room revenue, F&B sales, events, conferences and other revenue streams.
• Collaborate with Sales, Revenue Management, E-Commerce and F&B to maximize hotel revenue.
• Manage media relations including press releases, interviews, features and events to boost brand awareness.
• Oversee annual marketing budget, ensure ROI and alignment with corporate guidelines.
• Coordinate UAE cluster marketing activities and cross-property promotions.
• Establish measurable KPIs, evaluate campaigns and implement improvements based on data.
• Develop partnerships with tourism boards, corporate clients and media partners.

Skills

Strategic marketing

Brand development

Campaign execution

Digital marketing

Stakeholder management

P&L management

Team leadership

Media relations

Crisis communication

ME market knowledge

Job description

Job Purpose

The Cluster Director of Marketing is responsible for developing leading and executing the hotel s overall marketing public relations communications and brand positioning strategies to drive revenue growth enhance brand awareness strengthen market presence and support the hotel s overall business objectives The role ensures that all marketing initiatives are aligned with the hotel s business plan brand standards corporate guidelines and service concepts Working closely with the General Manager Sales Food amp Beverage Revenue Management and E-Commerce teams the Cluster Director of Marketing will develop integrated marketing strategies that maximize commercial performance optimize marketing investments strengthen customer engagement and position the hotel as a leading hospitality destination in its competitive market

Key Duties amp Responsibilities

Develop and implement comprehensive annual marketing and communications strategies aligned with the hotel s business objectives commercial priorities and brand positioning Lead marketing campaigns to drive room revenue Food amp Beverage sales events meetings conferences and other revenue-generating business segments Conduct market research competitor analysis and consumer trend assessments to identify growth opportunities and strengthen the hotel s competitive positioning Work closely with Sales Revenue Management E-Commerce and Food amp Beverage teams to develop targeted promotional strategies and maximize overall hotel revenue Develop and execute public relations strategies maintain strong relationships with local regional and international media and secure quality coverage across relevant communication channels Oversee press releases media interviews editorial features press familiarization trips influencer collaborations and promotional events to enhance brand awareness and reputation Develop and manage the annual marketing budget allocate resources effectively monitor expenditure and maximize return on marketing investment Ensure consistent implementation of corporate brand standards visual identity guidelines communication protocols and marketing policies across all hotel activities Lead internal and external communications to ensure consistent messaging effective stakeholder engagement and alignment with corporate and hotel objectives Oversee crisis communications monitor media coverage and public sentiment and implement appropriate strategies to protect the hotel s reputation and brand integrity Collaborate with E-Commerce and Digital Marketing teams to align digital campaigns website content social media and online promotional activities with the hotel s commercial objectives Establish measurable marketing KPIs evaluate campaign effectiveness monitor customer engagement and revenue contribution and implement improvements based on performance insights Lead and coordinate UAE cluster marketing activities including joint campaigns cross-property promotions shared media initiatives and collaborative revenue-generating opportunities Develop and maintain partnerships with tourism boards destination marketing organizations corporate clients lifestyle brands media partners and other relevant stakeholders to expand market reach Coordinate the hotel s participation in major hospitality and travel exhibitions including Arabian Travel Market ATM industry events media engagements and promotional activities Drive collaborative promotional initiatives for Food amp Beverage outlets loyalty programmes seasonal offers and partnership campaigns to increase customer engagement and incremental revenue Work with the Responsible Business Coordinator to promote corporate social responsibility sustainability environmental initiatives and community engagement in line with corporate standards Prepare regular marketing performance reports budget reviews campaign analyses and strategic recommendations for the General Manager and relevant corporate stakeholders Stay informed about hospitality industry developments emerging marketing technologies competitor activities and evolving customer expectations to identify opportunities for innovation and growth Identify and implement initiatives to strengthen brand positioning optimize marketing effectiveness improve customer engagement and support the hotel s long-term commercial success

Qualifications

Significant experience in senior marketing leadership roles with proven track record of driving business results Strong expertise in strategic marketing brand development and integrated campaign execution Advanced proficiency in digital marketing strategy performance marketing and marketing analytics Demonstrated ability to influence stakeholders and collaborate effectively across multiple business units and departments Proven experience leading developing and motivating marketing teams to achieve organizational goals Strong financial acumen with experience managing P amp L responsibilities and marketing budgets Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies Proficiency with marketing technology platforms analytics tools and customer relationship management systems Outstanding written and verbal communication skills with the ability to present to senior leadership Experience developing content strategy and storytelling that resonates with target audiences Experience in the Middle Eastern market or familiarity with regional business practices and consumer behavior Knowledge of multi channel marketing and omnichannel customer engagement strategies Demonstrated expertise in crisis communication and reputation management Background in change management and organizational transformation initiatives