Category Marketing Senior Analyst - MENA Region

MBRF; Dubai; Presencial; AED 120.000 - 180.000; Jornada completa

Descripción de la vacante

MBRF is seeking a Category Management Analyst to drive profitable category growth across the MENA region. You will translate strategic priorities into regional action plans and manage the end-to-end category performance, including P&L, pricing, and trade investments.

You will collaborate with Marketing, Innovation, Finance, and Operations to define pipelines, optimize assortments, and lead new product opportunities, while traveling as required to regions across the market.

Formación

• Bachelor's degree in business or related field; MBA preferred.
• 3+ years in FMCG, category management, marketing, business analytics, or related functions.
• Strong experience in market analysis, category performance management, and business planning.
• Proven ability to analyze business performance, market intelligence, and category trends to support strategic decision-making.

Responsabilidades

• Drive profitable and sustainable growth of assigned categories across MENA; act as the key integrator between market opportunities, category performance and business execution.
• Develop category strategies translating priorities into regional action plans and BRF planning processes.
• Own 360° category performance diagnosis, linking KPIs to identify root causes and growth opportunities.
• Actively manage the Category P&L, identifying deviations and opportunities in volume, price, margins, and trade investments.
• Monitor market, consumer and competitive dynamics to anticipate opportunities.
• Identify category white spaces and growth platforms using internal and external data.
• Lead portfolio and assortment recommendations, product mix, distribution priorities and shelf availability.
• Define category pipelines and innovation opportunities with Marketing and Innovation.
• Lead the category agenda for new launches and renovations; align consumer opportunity with business plans.
• Partner with Trade Marketing and Commercial teams to translate category strategy into trade plans and priorities.
• Act as entrepreneurial category owner, driving cross-functional execution.

Conocimientos

Market analysis

Category performance management

Business planning

Cross-functional collaboration

Analytical skills

Presentation skills

English fluency

Educación

Bachelor's degree in Business Administration, Marketing, Economics or related field

MBA or Master's degree

Descripción del empleo

Job Description:

What will you be doing at MBRF?

• The Category Management Analyst will be responsible for driving profitable and sustainable growth of assigned categories across MENA, acting as the key integrator between market opportunities, category performance and business execution.
• Develop category strategies that deliver sustainable and profitable growth, translating strategic priorities into clear regional action plans and BRF planning processes such as PO, Cycle and Mobile.
• Own the 360° category performance diagnosis, connecting volume, revenue, consumption, market share, distribution, pricing, margin, P&L, inventory and other relevant KPIs to identify root causes and growth opportunities.
• Actively manage the Category P&L, identifying deviations and opportunities across volume, price, mix, COGS, trade investment, margins and other value drivers, including value engineering initiatives.
• Monitor market, consumer and competitive dynamics, connecting category performance with macro trends, shopper behavior, competitor activity and emerging consumption occasions to anticipate opportunities.
• Identify category white spaces and growth platforms, using internal and external data to define opportunities in segments, price tiers, channels, occasions, pack formats and consumer needs where BRF can win.
• Lead portfolio and assortment recommendations, including Must Stock Lists, SKU rationalization, product mix, distribution priorities and recommendations to improve availability and maximize category productivity.
• Define category pipelines and innovation opportunities, translating white spaces, market trends and consumer needs into clear opportunities for new products and product improvements, in partnership with Marketing and Innovation.
• Lead the category agenda for new launches and renovation of existing products, ensuring alignment between consumer opportunity, portfolio strategy, business case, supply feasibility, pricing, distribution and commercial plans.
• Partner with Trade Marketing and Commercial teams to translate category strategy into trade plans, channel priorities, distribution targets, promotional priorities and customer-specific actions.
• Act as an entrepreneurial category owner, proactively bringing new ideas, challenging assumptions and mobilizing cross-functional teams to capture opportunities and solve business problems.

What kind of profile are we looking for?

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field; MBA or Master's degree is preferred.
• Fluent in English; Arabic is considered an advantage.
• Minimum 3 years of experience within the FMCG industry, preferably in Category Management, Marketing, Business Analytics, Commercial Planning, or related functions.
• Strong experience in market analysis, category performance management, and business planning.
• Proven ability to analyze business performance, market intelligence, and category trends to support strategic decision-making.
• Experience working cross-functionally with Commercial, Finance, Supply Chain, Marketing, and Operations teams.
• Advanced analytical, reporting, and presentation skills.

What competencies are key to this role?

• Strong business acumen with the ability to connect category performance to broader business results.
• Excellent analytical and problem-solving capabilities.
• Strong stakeholder management and influencing skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Project management and execution excellence.
• Entrepreneurial mindset with a proactive and results-driven approach.
• Strong collaboration skills and ability to work effectively across regional teams.
• Willingness to travel as required.

What can you expect from MBRF?

• Being part of a global, collaborative and dynamic working environment.
• Strong corporate culture with commitments to customers, employees and the communities we serve.
• Vertical, horizontal and cross-functional growth opportunities.
• Competitive compensation and benefits package.