Business Development Manager Fire And Life Safety Products

Ajax Systems

Dubai

On-site

AED 180,000 - 300,000

Full time

26 hours ago

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Job summary

Ajax Systems in Dubai, United Arab Emirates, is seeking a high‑performing sales professional with deep knowledge of fire and life safety to lead regional growth. You will develop UAE go‑to‑market plans, secure partners, and drive deals from identification to closing, using strong technical and communication skills in English and Arabic.

As a full‑time role based in Dubai, you will build a robust partner network, monitor market trends, and adapt strategies to achieve ambitious targets, while

Qualifications

5+ years of experience in fire and life safety or a similar industry.
Sales experience in the UAE region, operating from Dubai.
Strong technical knowledge of fire systems.
Involved in the full sales process: identify opportunities, proposals, negotiations, closing.
Develop and implement successful sales strategies.
Excellent communication and interpersonal skills with executives.
Strong analytical skills to study market trends and needs.
Ability to manage multiple projects simultaneously.
Knowledge of cloud-based solutions and IoT in security.
Combination of technical knowledge and sales expertise.
Conversational English and Arabic required.

Responsibilities

Achieve sales targets and KPIs on a quarterly/annual basis.
Develop and implement a strategic UAE business plan.
Identify, evaluate, and onboard new partners in the region.
Pursue new business opportunities aligned with growth strategy.
Maintain relationships with clients, partners and stakeholders.
Conduct market research on trends, opportunities and risks.
Analyze market data to craft effective sales strategies.
Collaborate with cross-functional teams to deliver products/services.
Prepare and deliver presentations to potential clients and partners.
Negotiate contracts and agreements with clients and partners.
Manage multiple projects and initiatives concurrently.

Skills

Sales experience

UAE market

English

Arabic

Technical knowledge

Strategic planning

Relationship building

Analytical skills

Job description

Job Description

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end‑to‑end solutions for protecting homes and businesses of any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.

Qualifications

5+ years of experience in fire and life safety or a similar industry
Sales experience in the UAE region, operating from Dubai
Strong technical knowledge of fire systems
Proven track record of being involved in the entire sales process, from identifying new business opportunities, developing proposals and presentations, negotiating, and closing deals
Developing and implementing successful sales strategies
Excellent communication and interpersonal skills to build relationships with customers, partners, and industry experts at an executive level
Strong analytical skills to analyze market trends, identify customer needs, and develop effective solutions
Ability to manage and prioritize multiple projects and tasks simultaneously
Knowledge of the latest technologies and trends in electronic security, such as cloud-based solutions and IoT
A strong combination of technical knowledge, sales expertise, and strong communication skills
Conversational English and Arabic required

Key Responsibilities

Achievement of Sales Targets: Consistently meet or exceed assigned sales targets and key performance indicators (KPIs) on a quarterly and annual basis
Develop and implement a strategic business development plan in the UAE, aligned with company objectives and market trends
Identify, evaluate, and onboard new partners across the region, ensuring coverage in key markets and verticals
Identify and pursue new business opportunities that align with the company's growth strategy
Develop and maintain relationships with key clients, partners, and stakeholders
Conduct market research to identify new trends, opportunities, and potential risks
Analyze market data to develop and execute effective sales strategies
Collaborate with cross-functional teams to ensure the successful delivery of products and services
Prepare and deliver presentations to potential clients and partners
Negotiate contracts and agreements with clients and partners
Manage and prioritize multiple projects and initiatives simultaneously

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