Business Development Manager (Fire and Life Safety products)

Ajax Systems; Dubai; On-site; AED 250,000 - 450,000; Full time

Benefits offered by this job

Greenfield territory

Zero bullshit culture

Ambitious tasks and challenges

Job summary

Ajax Systems is a leading international tech company and the largest security systems manufacturer in Europe. We are seeking a results-driven sales leader to drive growth in the UAE market from Dubai, building partnerships and expanding our footprint across verticals.

You will own the regional sales strategy, manage key accounts, identify opportunities, negotiate contracts, and collaborate with cross-functional teams to deliver secure, scalable solutions leveraging IoT and cloud-based

Qualifications

• 5+ years of experience in fire and life safety or similar industry.
• Sales experience in the UAE, based in Dubai.
• Strong technical knowledge of fire systems.
• Proven track record across the full sales cycle from prospecting to closing.
• Ability to develop and implement regional sales strategies.
• Excellent communication and executive relationship skills.
• Strong analytical skills to interpret market trends.
• Ability to manage multiple projects simultaneously.
• Knowledge of IoT and cloud-based security technologies.
• Fluent in English and Arabic.

Responsibilities

• Achievement of Sales Targets: meet or exceed targets and KPIs on a quarterly and annual basis.
• Develop and implement a strategic UAE business plan aligned with company objectives and market trends.
• Identify, evaluate, and onboard new partners across the region, ensuring coverage in key markets and verticals.
• Identify and pursue new business opportunities that align with the company's growth strategy.
• Develop and maintain relationships with key clients, partners, and stakeholders.
• Conduct market research to identify new trends, opportunities, and potential risks.
• Analyze market data to develop and execute effective sales strategies.
• Collaborate with cross-functional teams to ensure the successful delivery of products and services.
• Prepare and deliver presentations to potential clients and partners.
• Negotiate contracts and agreements with clients and partners.
• Manage and prioritize multiple projects and initiatives simultaneously.

Skills

Sales experience UAE

Fire systems knowledge

Full sales cycle

Strategic planning

Executive communication

Market analysis

Multitasking

IoT/Cloud tech

English & Arabic

Job description

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.

Qualifications

• 5+ years of experience in fire and life safety or a similar industry
• Sales experience in the UAE region, operating from Dubai
• Strong technical knowledge of fire systems
• Proven track record of being involved in the entire sales process, from identifying new business opportunities, developing proposals and presentations, negotiating, and closing deals
• Developing and implementing successful sales strategies
• Excellent communication and interpersonal skills to build relationships with customers, partners, and industry experts at an executive level
• Strong analytical skills to analyze market trends, identify customer needs, and develop effective solutions
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Knowledge of the latest technologies and trends in electronic security, such as cloud-based solutions and IoT
• A strong combination of technical knowledge, sales expertise, and strong communication skills
• Conversational English and Arabic required

Key Responsibilities

• Achievement of Sales Targets: Consistently meet or exceed assigned sales targets and key performance indicators (KPIs) on a quarterly and annual basis
• Develop and implement a strategic business development plan in the UAE, aligned with company objectives and market trends
• Identify, evaluate, and onboard new partners across the region, ensuring coverage in key markets and verticals
• Identify and pursue new business opportunities that align with the company's growth strategy
• Develop and maintain relationships with key clients, partners, and stakeholders
• Conduct market research to identify new trends, opportunities, and potential risks
• Analyze market data to develop and execute effective sales strategies
• Collaborate with cross-functional teams to ensure the successful delivery of products and services
• Prepare and deliver presentations to potential clients and partners
• Negotiate contracts and agreements with clients and partners
• Manage and prioritize multiple projects and initiatives simultaneously

We offer

• A truly innovative product that sells itself
• Greenfield territory
• A zero bullshit culture
• A strong and well-coordinated team of professionals
• Ambitious tasks and challenges
• Being a part of the emerging leadership in the security space

If you are a results-driven individual with a passion for business development, we would love to hear from you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.