Brand Strategy & Growth Lead

R&B Fashion; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

R&B Fashion in Dubai seeks a Brand Strategy & Business Manager to lead end-to-end brand direction across portfolio, drive revenue growth, manage P&L, and align buying, merchandising, marketing and store operations with market demand.

You will build annual plans, monitor performance, negotiate with brand partners, and lead cross-functional teams to deliver exceptional customer experiences and sustained profitability.

Responsibilities

• Develop and execute long-term strategic plans for the assigned brand portfolio.
• Drive sales growth, profitability, and market share through effective commercial strategies.
• Define annual business plans, budgets, and financial targets.
• Monitor brand performance and implement corrective actions where required.
• Identify new business opportunities, partnerships, and market expansion initiatives.
• Own the P&L for assigned brands and ensure achievement of revenue and profit targets.
• Analyze sales trends, customer behavior, inventory performance, and market dynamics.
• Lead pricing, promotional, and markdown strategies to optimize profitability.
• Manage budgeting, forecasting, and financial planning processes.
• Provide strategic direction for seasonal buying and merchandise planning.
• Ensure optimal product assortment, stock levels, and inventory productivity.
• Review sell-through performance and recommend assortment adjustments.
• Collaborate with buying and planning teams to align product strategies with market demand.
• Build and maintain strong relationships with principals, licensors, and brand partners.
• Lead commercial negotiations and annual business reviews.
• Ensure compliance with brand standards and contractual obligations.
• Represent the organization in meetings with international brand partners.
• Partner with the Marketing team to develop brand campaigns and promotional calendars.
• Ensure brand positioning remains consistent across all customer touchpoints.
• Support customer acquisition and retention initiatives.
• Monitor market trends and competitor activities to identify growth opportunities.
• Work closely with Retail Operations to improve store performance.
• Ensure product availability and commercial execution across all locations.
• Support store openings, renovations, and expansion projects.
• Monitor KPIs including conversion, ATV, UPT, sell-through, and stock turn.
• Lead, mentor, and develop high-performing brand management teams.
• Establish clear objectives and performance measures.
• Foster collaboration across Buying, Merchandising, Marketing, Retail, Supply Chain, Finance, and HR.
• Drive a culture of accountability, innovation, and continuous improvement.
• Prepare executive reports and performance presentations.
• Present business reviews to senior leadership and brand partners.
• Ensure adherence to company policies, governance standards, and operational procedures.
• Monitor business risks and implement mitigation plans.
• Revenue Growth
• Gross Margin
• EBITDA / Operating Profit
• Sales Achievement vs Budget
• Inventory Turnover
• Sell-through Rate
• Stock Cover
• Markdown Percentage
• Market Share Growth
• Brand Partner Satisfaction
• Customer Satisfaction
• Team Engagement & Development

Job description

R&B Fashion in Dubai seeks a Brand Strategy & Business Manager to lead end-to-end brand direction across portfolio, drive revenue growth, manage P&L, and align buying, merchandising, marketing and store operations with market demand.

You will build annual plans, monitor performance, negotiate with brand partners, and lead cross-functional teams to deliver exceptional customer experiences and sustained profitability.