Brand Growth & Merchandising Lead

Apparel Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Apparel Group is seeking a Brand Manager to drive the growth and profitability of brand stores in Dubai. You will develop launch strategies, manage budgets, and ensure execution of brand positioning in alignment with Marketing and Brand leadership.

You will lead merchandising planning, buying, and in-season stock management across territories, while recruiting and developing the team to maximize sales performance and customer experience.

Qualifications

• Experience in brand management and retail operations.
• Strong analytical and market research skills.
• Leadership and team coordination abilities.

Responsibilities

• Maximize sales and profitability of brand stores in line with targets.
• Develop brand launch strategy in consultation with Brand GM.
• Control costs within brand budget guidelines.
• Optimize store productivity through effective resource deployment.
• Review territory feedback on brand acceptance and customer expectations.
• Ensure adherence to financial plans including sales, margins and inventory.
• Create brand positioning in consultation with Marketing and Brand leadership.
• Recruitment and training of team members.
• Design merchandise plan with pricing, promotion and assortment.
• Determine buying requirements and budget; coordinate product selection.
• In-season management across territories (stock balancing, markdowns, stock vs. sales).
• Develop Visual Merchandising strategy and analyze market trends.
• Research brand acceptance in new territories and competitive inputs.
• Coordinate store openings and re-fits with operations and projects team.

Job description

Apparel Group is seeking a Brand Manager to drive the growth and profitability of brand stores in Dubai. You will develop launch strategies, manage budgets, and ensure execution of brand positioning in alignment with Marketing and Brand leadership.

You will lead merchandising planning, buying, and in-season stock management across territories, while recruiting and developing the team to maximize sales performance and customer experience.