Brand Growth & Strategy Lead

FashionUnited; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

FashionUnited in Dubai seeks a dynamic Brand Manager to drive growth for Club Apparel across the region. You will lead brand strategy, merchandising, and market initiatives to maximize store profitability and brand equity.

Collaborate with Marketing, Operations and Buying to ensure timely product selection, pricing, promotions and store openings, while monitoring performance and adapting to market trends. You will also recruit and train team members to sustain high standards.

Qualifications

• Brand growth focus and profitability awareness.
• Strategic thinking for brand penetration and positioning.

Responsibilities

• Maximize sales and profitability of brand stores in line with Company targets.
• Develop the brand launch strategy in consultation with the Brand General Manager.
• Control costs within budgetary guidelines for the brand stores.
• Maximize productivity in stores through effective deployment of resources.
• Review feedback from territories on brand acceptance and customer expectations.
• Ensure adherence to financial plan in all key areas (sales, markdowns, margin, inventory).
• Create brand positioning in consultation with Marketing and Brand leadership.
• Involve in recruitment and training of team members.
• Study merchandise requirements and design merchandise plans with pricing, promotions, and assortment.
• Determine buying requirements and formulate buying plan and budget.
• Conduct product selection in coordination with buying and product research.
• Ensure in-season management across territories (stock balancing, markdowns, stock analysis).
• Coordinate for new store openings and re-fits with operations and projects teams.

Job description

FashionUnited in Dubai seeks a dynamic Brand Manager to drive growth for Club Apparel across the region. You will lead brand strategy, merchandising, and market initiatives to maximize store profitability and brand equity.

Collaborate with Marketing, Operations and Buying to ensure timely product selection, pricing, promotions and store openings, while monitoring performance and adapting to market trends. You will also recruit and train team members to sustain high standards.