Brand Strategy Director

Outsourceit; Dubai; On-site; AED 350,000 - 450,000; Full time

Job summary

Outsourceit is seeking a Brand Strategy Director for a luxury real estate developer in Dubai. This role demands ownership of the strategic brand repositioning and requires 10+ years of experience in brand strategy, particularly in luxury sectors.

You will directly present to the client’s C-suite and work collaboratively with a team of creative professionals. Strong presentation skills and the ability to align diverse teams to a strategic vision are essential.

Qualifications

• 10+ years in brand strategy with experience in luxury or premium positioning.
• Proven ability to direct cross-functional teams.
• Excellent presentation skills for engaging C-suite executives.

Responsibilities

• Own the strategic layer for brand repositioning.
• Present strategies to the client’s C-suite.
• Guide a creative team toward a single strategic vision.

Skills

Brand strategy

Luxury positioning

Presentation skills

Team alignment

Job description

Overview

Ironclad Creative Group is leading a complete brand repositioning for a luxury real estate developer entering four new markets. We require a Brand Strategy Director to own the strategic layer — from audience segmentation and competitive positioning to messaging architecture and brand governance.

This is a high-visibility, high-accountability engagement. You will present directly to the client’s C‑suite and be the primary strategic voice across a team of designers, copywriters, and media planners.

Responsibilities

Own the strategic layer for the brand repositioning, including audience segmentation, competitive positioning, messaging architecture, and brand governance. Present strategy to the client’s C‑suite and guide a cross‑functional creative team toward a single strategic vision.

Core Requirements

• 10+ years in brand strategy with demonstrable experience in luxury or premium positioning.
• Experience developing brand frameworks for multi‑market launches, ideally in the GCC or APAC region.
• Highly polished presentation skills with a track record of winning C‑suite alignment.
• Ability to direct and align cross‑functional creative teams toward a single strategic vision.
• Delivery across 5 strategic workstreams.
• Work load 30‑40 HRS/WK.
• GST timezone preferred. Travel may be required.

Client Profile

• Location: Dubai, UAE
• Projects Completed: 103
• Hiring Rate: 92%