Arabic-Speaking Personal Brand & Social Strategy Lead

Confidential; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Confidential is seeking a highly creative Social Media Manager or Personal Brand Content Creator & Strategist in Abu Dhabi. You will lead storytelling, audience engagement, and organic growth for a personal brand, working hands-on across platforms to craft authentic narratives.

The role emphasizes developing branding strategies, writing scripts, planning content calendars, coordinating shoots, and analyzing performance to drive growth.

Qualifications

• Fluent Arabic speaker.
• Proven experience in content creation and personal branding.
• Strong storytelling and scriptwriting skills.
• Deep understanding of social media trends and audience behavior.
• Experience managing content across multiple social platforms.
• UAE-based candidates preferred, or willingness to relocate to Abu Dhabi.

Responsibilities

• Develop and execute personal branding strategies
• Create original, engaging, and viral-ready content ideas
• Transform interviews and conversations into compelling content
• Write scripts, captions, and storytelling-driven content
• Plan and manage content calendars
• Coordinate content shoots and production activities
• Publish and optimize content across Instagram, TikTok, YouTube, Facebook, and LinkedIn
• Manage community engagement and audience interaction
• Analyze content performance and recommend growth strategies

Skills

Content creation

Personal branding

Storytelling

Scriptwriting

Social media strategy

Multi-platform management

Job description

Confidential is seeking a highly creative Social Media Manager or Personal Brand Content Creator & Strategist in Abu Dhabi. You will lead storytelling, audience engagement, and organic growth for a personal brand, working hands-on across platforms to craft authentic narratives.

The role emphasizes developing branding strategies, writing scripts, planning content calendars, coordinating shoots, and analyzing performance to drive growth.