Brand Planning & GTM Lead

Tanqeeb; Abu Dhabi; On-site; AED 420,000 - 650,000; Full time

Job summary

adidas is seeking a Marketing & Go-to-Market Leader to plan and coordinate the seasonal brand calendar and global-to-local initiatives. You will drive cross-functional alignment across Procurement, Retail, Wholesale, Finance, Logistics, and E-Commerce to ensure timely launches and accurate product information.

You will manage the Go-to-Market process, optimize templates, monitor deadlines, and collaborate with headquarters and EM Hub to deliver effective campaigns that support brand heat and

Qualifications

• University degree in Business with Marketing focus (advantage)
• Experience in consumer and/or sporting goods industries preferred
• Fluent in English

Responsibilities

• Plan Go-to-Market seasonal activities and align with brand & channel teams
• Manage Seasonal Brand Calendar planning
• Lead annual marketing expenses planning with Finance and Brand teams
• Oversee Go-to-Market process and templates across departments
• Coordinate cross-functional meetings and deadlines
• Ensure timely completion of standard HQ documents and data accuracy

Skills

Marketing knowledge

Leadership

Project Management

Key Account Management

Negotiation

Retail & Channel expertise

Visual awareness

Presentation skills

Outlook

Excel

Word

PowerPoint

Education

University degree in Business with Marketing focus

Tools

Outlook

Excel

Word

PowerPoint

Job description

adidas is seeking a Marketing & Go-to-Market Leader to plan and coordinate the seasonal brand calendar and global-to-local initiatives. You will drive cross-functional alignment across Procurement, Retail, Wholesale, Finance, Logistics, and E-Commerce to ensure timely launches and accurate product information.

You will manage the Go-to-Market process, optimize templates, monitor deadlines, and collaborate with headquarters and EM Hub to deliver effective campaigns that support brand heat and