Automotive Brand Marketing Manager - CRM & Campaigns

AlFuttaim; Dubai; On-site; AED 22,000 - 34,000; Full time

Job summary

Al-Futtaim is seeking a Brand Marketing Manager - Automotive in Dubai to shape and execute marketing plans that strengthen brand visibility and drive customer growth across a premium automotive environment. You will connect digital marketing, CRM, retail campaigns, PR, events, product launches, showroom activations, agency coordination, and performance reporting.

The role blends creative storytelling with data-driven decisions to improve campaign impact, lifecycle engagement, and commercial

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5-8 years of relevant experience in brand marketing, product marketing, CRM, performance marketing, events, or integrated campaign management.
• Experience in automotive, retail, FMCG, luxury, or customer-focused brand environments will be an advantage.

Responsibilities

• Develop annual and quarterly marketing plans aligned with brand priorities, commercial targets, customer acquisition goals, and automotive business objectives.
• Lead integrated campaigns across digital, social media, CRM, PR, retail, showroom, events, and experiential marketing channels.
• Translate brand positioning into clear campaign ideas, product launch plans, customer engagement concepts, and retail activation programs.
• Manage campaign execution from planning to delivery, ensuring timelines, budgets, creative quality, and brand standards are maintained.
• Coordinate with sales, showroom, operations, pricing, product, finance, and leadership teams to ensure marketing initiatives support business performance.
• Brief agencies and external vendors, review creative outputs, manage deliverables, and maintain consistency across all customer-facing assets.
• Drive CRM and lead nurturing initiatives, including automation journeys, customer database engagement, lifecycle communication, and retention-focused marketing.
• Plan and deliver events, PR activities, showroom experiences, and customer activations that increase brand engagement and visibility.
• Track marketing KPIs, campaign performance, lead quality, customer response, conversion trends, and return on investment.
• Use market insights, competitor activity, customer behavior, and campaign analytics to refine marketing plans and improve future performance.
• Prepare quarterly updates, campaign reports, market summaries, and clear recommendations for continuous improvement.
• Support brand storytelling across multiple touchpoints while balancing creativity with measurable commercial results.

Skills

Brand marketing

Automotive marketing

Product marketing

Integrated campaigns

Digital marketing

CRM marketing

Customer lifecycle marketing

Lead nurturing

Marketing automation

Retail marketing

Showroom activations

Experiential marketing

Events management

PR coordination

Campaign planning

Campaign execution

Agency management

Vendor coordination

Brand positioning

Customer acquisition

Customer engagement

Marketing KPIs

ROI analysis

Market insights

Competitor analysis

Performance reporting

Project management

Stakeholder management

Creative storytelling

Commercial marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Analytics tools

Job description

Al-Futtaim is seeking a Brand Marketing Manager - Automotive in Dubai to shape and execute marketing plans that strengthen brand visibility and drive customer growth across a premium automotive environment. You will connect digital marketing, CRM, retail campaigns, PR, events, product launches, showroom activations, agency coordination, and performance reporting.

The role blends creative storytelling with data-driven decisions to improve campaign impact, lifecycle engagement, and commercial