Brand Manager - Pharmaceutical Skincare

Al Khayyat Investments (AKI); Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Al Khayyat Investments (AKI) in Dubai seeks a Brand Manager to build and execute comprehensive brand strategies and marketing plans aligned with dermatology initiatives and the broader marketing and sales objectives.

You will lead on-ground activations, digital campaigns, and customer engagement initiatives, while coordinating with sales, regulatory, finance and supply chain teams to ensure timely delivery and data-driven decisions.

Qualifications

• 2–5 years of experience in pharmaceutical or skincare (preferred).
• Bachelor's or master's degree in marketing, business administration, or related field.
• Fluency in English and Arabic.
• Advanced Excel and PowerPoint skills.
• Proven experience in trade marketing and campaign planning.

Responsibilities

• Develop and implement marketing strategies in line with global and regional marketing strategies.
• Plan and execute on-ground activations and other customer engagement initiatives.
• Monitor the effectiveness of activations and campaigns, using insights to refine future strategies.
• Manage marketing budgets, monitor expenditures, track ROI, and report on budget performance.
• Drive forecasting process (CPS).
• Collaborate with the principals marketing team, to align marketing and local market knowledge to brand strategies.
• Collaborate with internal teams (sales, regulatory, finance and supply chain) to align marketing strategies with business objectives.
• Coordinate with agencies and suppliers to ensure timely and successful campaign delivery.
• Support new product launches and campaigns with data-backed projections and post-campaign analysis.
• Evaluate trends, assess new data, and keep up to date with the latest marketing techniques.
• Plan and execute all digital marketing campaigns, including marketing database, email, social media, and display advertising campaigns aligned to the company’s overall marketing & sales strategy.
• Develop and expand community and/or influencer outreach efforts in both Medical and consumer arenas.
• Develop and implement customer engagement activities that drive brand awareness and enhance loyalty and retention.
• Generate any reports, daily, weekly, monthly, quarterly, or yearly –if required.
• Drive BD based on the division LRP ambition to achieve company goals and targets.
• Submit a detailed Business Plan for the new opportunities including Expected P&L.
• Actively engage and search for all opportunities aligned with LRP objectives.

Skills

Brand management

Campaign planning

Trade marketing

Budget management

Fluency in English and Arabic

Education

Bachelor's/Master's in Marketing or Business Administration

Tools

Microsoft Excel

PowerPoint

Job description

JOB PURPOSE:

the Brand Manager – is responsible for building & executing comprehensive brand strategies and marketing plans that align with integrated dermatology strategy and contribute to the overall Marketing, Sales strategy, and broader marketing mix (HCP, consumer & trade). He/she is responsible for strong and timely execution and strong partner to Marketing Manager, Sales teams and supportive functions.

Key Responsibilities:

• Develop and implement marketing strategies in line with the global and regional marketing strategies.
• Plan and execute on-ground activations, and other customer engagement initiatives.
• Monitor the effectiveness of activations and campaigns, using insights to refine future strategies.
• Manage marketing budgets, monitor expenditures, track return ROI, and report on budget performance.
• Drive forecasting process (CPS).
• Collaborate with the principals marketing team, to align marketing and local market knowledge to brand strategies.
• Collaborate with internal teams (sales, regulatory, finance and supply chain) to align marketing strategies with business objectives.
• Coordinate with agencies and suppliers to ensure timely and successful campaign delivery.
• Support new product launches and campaigns with data-backed projections and post-campaign analysis
• Evaluate trends, assess new data, and keep up to date with the latest marketing techniques.
• Plan and execute all digital marketing campaigns, including marketing database, email, social media, and display advertising campaigns aligned to the company’s overall marketing & sales strategy.
• Develop and expand community and/or influencer outreach efforts in both Medical and consumer arenas.
• Develop and implement customer engagement activities that drive brand awareness and enhance loyalty and retention.
• Generate any reports, daily, weekly, monthly, quarterly, or yearly –if required.
• Drive BD based on the division LRP ambition to achieve company goals and targets.
• Submit a detailed Business Plan for the new opportunities including Expected P&L.
• Actively engage and search for all opportunities aligned with LRP objectives.

Experience, Qualification and Skills:

• 2–5 years (preferably in Pharmaceutical or Skincare industry)
• Bachelors / master’s degree in marketing, Business Administration, or related field
• Fluency in English and Arabic.
• Advanced Microsoft Excel and PowerPoint Presentation Skills
• Proven experience in trade marketing, campaign planning and execution ideally within the retail or skincare sector. Prior experience in the beauty sector is a plus.
• Budget management skills, with the ability to track and optimize marketing expenditures.
• Innovative mindset with the ability to propose impactful marketing ideas and activations.