Brand Manager- Pharma CardioMetabolic

Confidential; Dubai; On-site; AED 300,000 - 500,000; Full time

Benefits offered by this job

Job summary

Leading Pharmaceutical Company in UAE is seeking a Cardio-Metabolic Brand Manager to own strategy, growth, and P&L for CVRM brands. You will lead brand planning, target segmentation, and value propositions while driving HCP engagement across cardiologists, endocrinologists, nephrologists, and GPs.

Collaborating cross-functionally with Sales, Medical, Market Access, Regulatory, and Compliance, you will forecast sales, manage budgets, and monitor performance to deliver market share growth.

Qualifications

• Bachelor’s degree in Pharmacy and 2–4 years in pharma Marketing / Brand Management.
• Proven brand management with measurable commercial impact.
• Understanding UAE/GCC healthcare system, regulations, payers, and prescriber behavior.

Responsibilities

• Owns strategy and P&L for CVRM brands from planning through in-market execution.
• Develops annual brand plans, targets segments and value propositions.
• Lead HCP engagement with omnichannel strategies and KOL management.
• Define KPIs for reach, frequency, message recall and market share growth.
• Support market access strategies with evidence and payer alignment.
• Ensure compliance with local regulations and company policies.

Skills

Brand management

Pharma marketing

HCP engagement

Education

Bachelor’s degree in Pharmacy

Job description

Cardio-Metabolic Brand Manager UAE

Leading Pharmaceutical Company is looking for a results-driven Cardio-Metabolic Brand Manager to lead our CVRM portfolio in the UAE

You will own brand strategy HCP engagement and commercial execution with full accountability for market share growth versus plan and brand P L

If you combine sharp analytical thinking with a strong grasp of cardiologists endocrinologists and GPs prescribing behavior and you know how to turn market insights into measurable results this role offers real ownership and visible impact

Position Summary

Owns the strategy growth and P L of one or more CVRM brands e g hypertension dyslipidemia heart failure T2DM CKD obesity from planning through in-market executionReports to the Franchise Marketing Director works cross-functionally with Sales Medical Market Access Regulatory Supply Chain Finance and ComplianceSuccess is measured by market share growth versus plan new patient share and the quality of HCP engagement not activity volume

Brand Strategy Planning

Develop the annual brand plan and 3-year roadmap with clear objectives KPIs and budgetDefine target segments cardiologists endocrinologists nephrologists internists high-prescribing GPs positioning and value propositionAnalyze market competitor and patient-flow data IQVIA audits internal sales data to identify growth levers and threatsForecast sales manage the brand P L and track gross margin and A P as a percentage of sales

HCP Engagement Customer Strategy

Build segmentation and targeting by specialty potential prescribing behavior and adoption stage and align call plans with SalesDesign omnichannel engagement F2F detailing remote detailing email webinars and digital contentDevelop scientific and promotional materials detail aids leave-behinds clinical summaries and objection-handling guidesBuild and manage KOL relationships in partnership with Medical in line with compliance rules

Sales Force Effectiveness

Brief and train the sales force on disease state clinical data competitive positioning and key messagesDefine KPIs for reach frequency message recall and share of voice and review performance monthlyRun launch and cycle meetings create tools that make field execution simplerGather field feedback and convert it into messaging and targeting adjustments

Market Access Stakeholder Management

Support formulary inclusion and payer strategy insurers government and private hospitals tenders with Market AccessBuild the value story clinical economic and patient-outcome evidence tailored to payers and hospital committeesEngage hospital pharmacy and therapeutics committees and key institutional accountsManage relationships with senior internal stakeholders and where applicable partner companies

Patient Support Disease Awareness

Develop compliant disease awareness and patient support initiatives adherence screening and lifestyle programs Partner with Medical on patient-focused programs that improve persistence and outcomes

Financial Performance Management

Own the A P budget allocation tracking and ROI by activityReport on variance versus plan and present corrective actions to leadershipUse sales market and CRM data to track performance and drive decisions

Compliance Governance

Ensure all activities comply with local regulations industry codes and company policiesSecure Medical Regulatory and Legal approvals before any material or activity is releasedMaintain pharmacovigilance awareness and report adverse events per SOPs

Key KPIs

• Net sales and growth versus plan
• market share value and volume
• New patient share and share of new prescriptions
• Target HCP reach frequency and message adoption
• Launch performance versus forecast
• A P efficiency and ROI
• Forecast accuracy

Bachelor’s degree in Pharmacy, 2-4 years in pharma Marketing / Brand Management Proven record of managing brands with measurable commercial impact understanding of the UAE/GCC healthcare system, regulations, payers, and prescriber behavior Experience leading launches and working closely with Sales and Medical