Brand Manager- OTC

Confidential; Dubai; On-site; AED 223,000 - 446,000; Full time

Job summary

Confidential, a leading Pharmaceutical Company in the UAE, is seeking an OTC Brand Manager to own and grow consumer health brands across the UAE and GCC. You will lead brand strategy, consumer and pharmacist engagement, and drive in-market execution with full accountability for sell‑out growth and market share.

Reporting to the Marketing Director, you will work cross‑functionally with Sales, Trade Marketing, Regulatory, Supply Chain, Finance and Medical to optimize brand health and ROI across

Qualifications

• Bachelor’s degree in Pharmacy or Life Sciences.
• 2–3 years in FMCG/OTC or consumer healthcare.
• Proven track record of managing brands with measurable P&L impact.
• Strong understanding of UAE/GCC pharmacy landscape, regulations, and consumer behavior.
• Experience managing agencies and cross‑functional teams.

Responsibilities

• Own brand strategy, annual plan and 3‑year roadmap with objectives, KPIs and budget.
• Lead consumer, pharmacist engagement and 360° campaigns across TV, digital, social and in‑pharmacy activation.
• Develop pharmacist/HCP programs, training modules and incentive schemes for pharmacy staff and chains.
• Coordinate with Sales on targets, coverage, call frequency and promotions; train the sales force.
• Define pricing strategy and manage A/P budget, ROI by channel; report variances to leadership.
• Ensure promotional compliance with local regulations and approvals before release.
• Monitor brand performance and drive course corrections based on KPIs.

Skills

Brand management

P&L management

FMCG/OTC experience

Education

Bachelor’s degree in Pharmacy or Life Sciences

Job description

A leading Pharmaceutical Company is looking for a results-driven OTC Brand Manager to own and grow our consumer health brands in the UAE and wider GCC. You will lead brand strategy, consumer and pharmacist engagement, and commercial execution with full accountability for sell-out growth, market share, and brand P&L. Position Summary: Owns the P&L strategy and growth of one or more OTC brands from portfolio planning through in-market execution. Reports to the Marketing Director. Head of Consumer Health works cross-functionally with Sales, Trade Marketing, Regulatory, Supply Chain, Finance, and Medical. Success is measured by sell-out growth, market share, brand health, and marketing ROI, not activity volume.

1. Brand Strategy

• Develop the annual brand plan and 3‑year strategic roadmap with clear objectives, KPIs and budget.
• Define target consumer segments, positioning, value proposition, and brand architecture.
• Conduct market, competitor and category analysis (IQVIA, Nielsen, retail audits, consumer research) to identify growth opportunities.
• Build the brand P&L forecast, sales and manage gross margin and A/P as a percentage of sales.
• Identify white spaces, new indications, line extensions, new pack sizes and channel expansion.

2. Consumer & Shopper Marketing

• Lead consumer insight work, U A studies, brand tracking, focus groups and translate findings into campaigns.
• Develop integrated 360° campaigns across TV, digital, social, influencers, OOH and in‑pharmacy activation.
• Own the digital strategy: e-commerce, Noon, Amazon, Talabat, pharmacy apps, SEO, paid media, CRM and content.
• Design shopper marketing programs in‑store visibility, shelf share, promotions and pack‑price architecture.
• Manage agency partners (creative, media, digital, PR) including briefing, budgets and performance review.

3. Pharmacist & HCP Influence

• Build pharmacist recommendation programs, as pharmacists often drive the final purchase decision.
• Develop detailing material, training modules and incentive schemes for pharmacy staff and chains.
• Engage key HCPs (GPs, pediatricians, dermatologists, etc.) for endorsement and scientific credibility where relevant.
• Partner with Medical to develop claims, scientific dossiers and congress or CME activities.

4. Commercial Execution

• Align with the Sales Director on targets, pharmacy coverage, call frequency and priority accounts.
• Brief and train the sales force and key account managers on brand messages, promotions and tools.
• Negotiate and track trade terms and promotional plans with pharmacy chains and distributors (e.g., Aster, Life, Al Ain).
• Monitor sell‑in vs sell‑out and stock levels to prevent over‑stocking or stockouts.
• Review brand performance monthly and course‑correct quickly.

5. Pricing

• Define pricing strategy and manage price positioning versus competitors and parallel imports.
• Own the A/P budget allocation, tracking and ROI measurement by channel.
• Report on variance versus plan and present corrective actions to senior leadership.

6. Compliance

• Ensure all promotional activity complies with local regulations, the company code of conduct and industry codes.
• Obtain Medical, Regulatory, Legal approvals before material release.
• Maintain pharmacovigilance awareness and report adverse events per SOPs.

Key KPIs

• Net sales and growth versus plan and market share value and volume.
• Gross margin and A/P to sales ratio.
• Brand awareness, consideration and penetration; brand tracker.
• Pharmacy numeric and weighted distribution share of shelf.
• Pharmacist recommendation share.
• Digital and e‑commerce sales contribution.
• Campaign ROI.
• Launch performance versus forecast.

Qualifications & Experience

• Bachelor’s degree in Pharmacy, Life Sciences.
• 2-3 years in FMCG, OTC, or consumer healthcare.
• Proven track record of managing brands with measurable P&L impact.
• Strong understanding of the UAE/GCC pharmacy landscape, regulations, and consumer behavior.
• Experience managing agencies and cross‑functional teams.