Brand Manager - MEA

Carlsberg Group; Dubai; On-site; AED 260,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Learning opportunities

International exposure

Job summary

Carlsberg Group in Dubai is seeking an experienced Brand Manager for MEA to own brand strategies, innovation and execution across markets. You will lead cross‑functional projects with strong analytical skills and a hands‑on approach to drive commercial growth.

The role requires 4+ years in FMCG marketing, bachelor’s or master’s in marketing, and fluency in English (Arabic is a plus). Based in Dubai, UAE with opportunities to shape global brands.

Qualifications

• Bachelor’s or Master’s Degree in Marketing, Business, Management, or related field.
• 4+ years of FMCG marketing experience with hands-on brand management.
• Experience developing brand strategies, campaigns and innovation initiatives.
• Strong analytical mindset with data-driven decision making.
• Experience managing cross-functional projects and diverse stakeholders.

Responsibilities

• Lead development and execution of brand plans and strategies across markets.
• Identify growth opportunities based on category, consumer and competitive trends.
• Manage brand performance in sales, volume, market share and campaigns.
• Drive brand communications with internal teams and external agencies.
• Lead innovation projects from idea to launch with consumer relevance.
• Collaborate with Commercial and trade partners to implement brand strategies in-market.
• Use Nielsen/NIQ and internal data to diagnose performance and actions.

Skills

Brand management

Marketing strategy

Analytical thinking

Cross-functional collaboration

Stakeholder management

Fluent English

Education

Bachelor’s or Master’s Degree in Marketing

Tools

Nielsen/NIQ

Job description

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Posting Date: 28 Sept 2026

Location: Dubai, AE

Entity / company: Carlsberg Export & License (CE&L)

Brand Manager - MEA

Brand Manager – MEA

We are looking for an experienced and commercially mindedBrand Managerto join our MEA Marketing team. This role requires someone who can take real ownership of brands and projects — from identifying growth opportunities through innovation and communication development, to commercial execution and performance management.

The successful candidate will combine strong marketing capabilities with a hands‑on approach, strong analytical skills, and the ability to lead cross‑functional projects across markets, functions, and external partners.

The position is based in Dubai, UAE.

What you’ll be doing

As a key player in our MEA Marketing team, you will manage every aspect of your brands – from strategy and innovation to execution and performance. You’ll have a unique opportunity to influence consumer experiences while driving commercial growth across multiple markets.

Your main tasks will include:

• Leading the development and execution of brand plans and strategies, turning insights into actionable initiatives.
• Identifying growth opportunities based on category, consumer, and competitive trends.
• Managing brand performance across sales, volume, market share, and campaign effectiveness.
• Driving communication development with internal teams and external agencies.
• Leading innovation projects from idea to launch, ensuring consumer relevance and strong execution across markets.
• Collaborating with Commercial and trade partners to bring brand strategies to life in‑market.
• Using Nielsen/NIQ and internal data to diagnose performance and recommend impactful actions.

What we’re looking for

• Bachelor’s or Master’s Degree inMarketing, Business, Management, or a related field.
• 4+ years of FMCG marketing experience with strong hands‑on brand management expertise.
• Proven experience developing and executing brand strategies, communication campaigns, and innovation initiatives.
• Strong analytical and commercial mindset, with experience using Nielsen/NIQ, consumer research, and commercial data to identify opportunities and drive business decisions.
• Experience managing cross‑functional projects and influencing diverse stakeholders.
• Ability to balance strategic thinking with hands‑on execution.
• A proactive, consumer‑focused professional who takes ownership and identifies growth opportunities.
• Strong communication and stakeholder management skills in an international environment.
• Fluent English; Arabic is an advantage.

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

We’re asking for a lot, but you’ll be well‑rewarded with:

• A competitive salary and benefits
• Learning opportunities: formal and informal training programs
• The potential to develop your career internationally
• A truly purpose‑driven company with an ambitious CSR strategy: Join us on our journey Together Towards Zero!
• An informal and social work culture with passionate colleagues

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth.

Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth.

Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.