Brand Lead – Specialty & Innovative Medicines

Arabian Ethicals; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Arabian Ethicals seeks a Brand Manager for Specialty & Innovative Medicines to lead end-to-end commercial activities for oncology, immunology, and rare diseases within the UAE. You will develop pre-launch and launch plans, craft positioning and messaging, and segment customers to maximize impact.

The role requires strong market assessment skills, cross-functional collaboration with Regulatory, Market Access, and Supply Chain, plus robust financial planning and KPI tracking.

Qualifications

• Lead end-to-end product launches across oncology, immunology, rare diseases, and other specialty/innovative portfolios.
• Develop launch plans including positioning, value propositions, messaging, and customer segmentation.
• Conduct market assessments covering market size, patient population, treatment pathways, competitors, pricing, access, and growth opportunities.
• Develop launch timelines, milestones, KPIs, resources, forecasts, budgets, and business cases.

Responsibilities

• Coordinate cross-functional launch readiness across Commercial, Regulatory, Market Access, Supply Chain, Finance, and others.
• Track launch performance and implement corrective actions where required.
• Develop annual and long-term Brand Plans aligned to opportunities and objectives.
• Monitor market trends, competitor activity, treatment guidelines, product performance, and customer insights.
• Optimize brand mix and lifecycle strategy throughout the product’s commercial life.

Skills

Strategic thinking

Commercial acumen

Business case development

Forecasting

Brand plans

Project management

Cross-functional coordination

Communication

Presentation skills

Excel & PowerPoint

Education

Bachelor’s degree in Pharmacy/Medicine/Life Sciences/Biotech/Business/Marketing or related

Tools

Microsoft Excel

PowerPoint

Job description

Arabian Ethicals seeks a Brand Manager for Specialty & Innovative Medicines to lead end-to-end commercial activities for oncology, immunology, and rare diseases within the UAE. You will develop pre-launch and launch plans, craft positioning and messaging, and segment customers to maximize impact.

The role requires strong market assessment skills, cross-functional collaboration with Regulatory, Market Access, and Supply Chain, plus robust financial planning and KPI tracking.