Brand & Growth Director

TRADEX GLOBAL; Sharjah; On-site; AED 420,000 - 700,000; Full time

Job summary

TRADEX GLOBAL is seeking a senior marketing leader in the United Arab Emirates to develop and execute the group’s brand and marketing strategy. You will craft division-specific plans, establish brand positioning, and lead digital campaigns across Google Ads, Meta Ads, SEO, and social channels.

You will oversee budgets, partnerships, and a marketing team to drive awareness, leads, and revenue. The role requires strong leadership, English communication, and UAE experience; Arabic is a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 7 years of marketing experience, with at least 3 years in a managerial or leadership role.
• Previous UAE experience is strongly preferred.
• Proven experience in brand development, digital marketing, and lead generation.
• Experience handling multiple brands or different business divisions is an advantage.
• Strong knowledge of Google Ads, Meta Ads, SEO, social media, and marketing analytics.
• Ability to prepare strategies, budgets, reports, and performance targets.
• Strong leadership, communication, presentation, and negotiation skills.
• Excellent English communication; Arabic would be an advantage.
• Experience in luxury furniture, automotive, logistics, hospitality, or related industries would be beneficial.

Responsibilities

• Develop and execute the overall brand and marketing strategy for the group.
• Create separate marketing plans for each business division.
• Establish clear brand positioning identity and communication standards.
• Lead digital marketing activities including Google Ads Meta Ads LinkedIn SEO email marketing and social media.
• Generate qualified sales leads and coordinate with sales teams to improve conversions.
• Prepare and manage monthly and annual marketing budgets.
• Plan product launches showroom promotions events partnerships and advertising campaigns.
• Manage websites social media pages brochures catalogues presentations signage and other marketing materials.
• Build partnerships with architects interior designers developers hotels travel companies and corporate clients.
• Conduct competitor analysis and identify new market opportunities.
• Recruit train and manage the internal marketing team.
• Coordinate with advertising agencies designers photographers influencers and media partners.
• Monitor campaign performance and submit regular reports to management.
• Ensure that marketing activities contribute directly to brand awareness lead generation and revenue growth.

Skills

Brand development

Digital marketing

Lead generation

Strategic planning

Budgets

Reporting

KPIs

Leadership

Communication

Negotiation

English

Arabic

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Job description

TRADEX GLOBAL is seeking a senior marketing leader in the United Arab Emirates to develop and execute the group’s brand and marketing strategy. You will craft division-specific plans, establish brand positioning, and lead digital campaigns across Google Ads, Meta Ads, SEO, and social channels.

You will oversee budgets, partnerships, and a marketing team to drive awareness, leads, and revenue. The role requires strong leadership, English communication, and UAE experience; Arabic is a plus.