Brand Experience Lead — Electric Mobility, Dubai

AlFuttaim; Dubai; On-site; AED 89,280 - 133,920; Full time

Benefits offered by this job

Career growth opportunities

Competitive salary package

Access to a strong team focused on sustainability

Job summary

AlFuttaim in Dubai is seeking a Brand Experience Executive for Electric Mobility. This role supports the BYD brand by enhancing showroom experiences and driving awareness around electric mobility. Ideal candidates have experience in events and customer engagement strategies, with strong organizational skills.

The position involves coordinating launch events, managing customer interactions, and ensuring premium brand messaging. Join a dynamic team focused on sustainable transportation and innovation in the automotive sector.

Qualifications

• Previous experience in events, activations, brand experience, or marketing support roles.
• Good understanding of customer engagement and brand experience strategies.
• Experience supporting campaigns from planning to final execution.
• Strong organizational and multitasking skills in project‑driven environments.
• Excellent written and verbal communication abilities.
• Creative mindset with attention to detail and customer experience focus.

Responsibilities

• Support the planning and execution of vehicle launch events and post‑launch activation campaigns.
• Assist in creating engaging and immersive in‑showroom customer experiences across multiple BYD showrooms.
• Coordinate out‑of‑showroom activations designed to increase awareness, drive test drives, and generate leads.

Skills

Brand activation and campaign support

Event planning and coordination

Customer engagement strategies

Marketing operations

Showroom experience management

Stakeholder coordination

Campaign reporting and analysis

Customer journey mapping

Project scheduling and execution

Communication and presentation skills

Job description

AlFuttaim in Dubai is seeking a Brand Experience Executive for Electric Mobility. This role supports the BYD brand by enhancing showroom experiences and driving awareness around electric mobility. Ideal candidates have experience in events and customer engagement strategies, with strong organizational skills.

The position involves coordinating launch events, managing customer interactions, and ensuring premium brand messaging. Join a dynamic team focused on sustainable transportation and innovation in the automotive sector.