Brand Experience & Campaigns Leader

Mashreqbank PSC; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

Mashreqbank PSC is seeking a Manager – Brand Experience & Campaigns to lead integrated brand initiatives and multi-channel campaigns. You will work with business, product, digital, media and communications teams to ensure on-time delivery within budget and brand standards.

The role emphasizes cross-market alignment and campaign localization, while enhancing brand experiences across physical and digital touchpoints.

Qualifications

• Experience in brand management and integrated campaigns.
• Experience managing campaign budgets and multi-channel executions.
• Strong communication and presentation skills.
• Ability to manage multiple priorities and deadlines.
• Collaborative, solutions-oriented and results focused.

Responsibilities

• Manage and deliver integrated brand and campaign initiatives across touchpoints.
• Review brand executions and guide agencies to ensure quality and consistency.
• Coordinate with Product, Digital, Media and Communications teams for timely delivery.
• Manage campaign calendars, timelines and deliverables within budget.
• Support localization while maintaining Group brand direction.
• Monitor budgets and drive cost efficiency for campaigns.

Skills

Brand management

Campaign management

Budget management

Stakeholder management

Cross-functional collaboration

Project management

Brand standards

Education

Bachelor’s degree in Marketing

Job description

Mashreqbank PSC is seeking a Manager – Brand Experience & Campaigns to lead integrated brand initiatives and multi-channel campaigns. You will work with business, product, digital, media and communications teams to ensure on-time delivery within budget and brand standards.

The role emphasizes cross-market alignment and campaign localization, while enhancing brand experiences across physical and digital touchpoints.