Brand Executive

Prime Strategy Consultants; Dubai; On-site; AED 89,000 - 134,000; Full time

Job summary

Prime Strategy Consultants in Dubai is seeking a Junior Marketing Planner to monitor consumer behaviour, support campaigns, and coordinate with agencies and internal teams. The role involves translating brand strategy into execution plans and assisting with packaging and product launches.

Ideal candidates have a Bachelor's degree in Marketing, 0–2 years’ experience, and strong Excel/presentation skills, with curiosity about consumers and culture driving thoughtful recommendations.

Qualifications

• Bachelor's degree in Marketing or a related field.
• Up to 2 years of relevant experience.
• Exposure to brand/product launches or packaging projects is an advantage.
• Strong creative judgement and commercial thinking.
• Good Excel and presentation skills.
• Strong project coordination and follow-through.
• Curious about consumers, culture and products.

Responsibilities

• Monitor consumer behaviour, trends, competitors and category activity.
• Support brand campaigns and translate brand strategy into execution plans.
• Coordinate with agencies, designers, content creators and internal teams.
• Support packaging, product launches, e-commerce listings, POSM and sampling activities.
• Review creative work, copy, packaging and content for brand consistency.
• Conduct market visits, sampling activities and consumer research.
• Track campaign and product-launch performance and analyse results.
• Turn consumer and sales insights into actionable recommendations.

Skills

Strong creative judgement

Commercial thinking

Good Excel

Presentation skills

Strong project coordination

Curious about consumers culture and‑|?

Education

Bachelor's degree in Marketing or related field

Job description

Key Responsibilities:

• Monitor consumer behaviour, trends, competitors and category activity
• Support brand campaigns and translate brand strategy into execution plans
• Coordinate with agencies, designers, content creators and internal teams
• Support packaging, product launches, e-commerce listings, POSM and sampling activities
• Review creative work, copy, packaging and content for brand consistency
• Conduct market visits, sampling activities and consumer research
• Track campaign and product-launch performance and analyse results
• Turn consumer and sales insights into actionable recommendations

What we're looking for:

• Bachelor's degree in Marketing or a related field
• Up to 2 years of relevant experience
• Experience in FMCG, Food & Beverage, Snacking or consumer brands preferred
• Exposure to brand/product launches or packaging projects is an advantage
• Strong creative judgement and commercial thinking
• Good Excel and presentation skills
• Strong project coordination and follow-through
• Curious about consumers, culture and products