Beverage Brand Manager – UAE Growth & Campaigns

Reliance Industries (RIL); Dubai; On-site; AED 280,000 - 520,000; Full time

Job summary

Reliance Industries (RIL) in Dubai seeks an experienced Brand Manager Beverages to lead the development and growth of beverage brands in the UAE. The role translates brand strategy into consumer propositions, impactful marketing campaigns and commercially viable go-to-market plans.

The ideal candidate has strong FMCG/Beverages experience, deep UAE/GCC consumer insights, and the ability to work with brand, trade, digital and commercial teams to drive growth in a dynamic market.

Qualifications

• Minimum 5+ years in Brand Management within FMCG/Beverages.
• Experience leading marketing campaigns across multiple channels.
• Strong understanding of UAE consumer landscape and retail ecosystem.

Responsibilities

• Develop and execute annual brand plans aligned with growth objectives.
• Define brand positioning, consumer proposition, and communication strategy.
• Lead integrated campaigns across ATL, BTL, digital, and social platforms.
• Collaborate with Sales, Trade Marketing, Finance, and R&D for launches.
• Drive distribution across Modern Trade, General Trade, E-commerce, and HoReCa.
• Own brand budget and track ROI across channels.
• Build relationships with distributors and retailers to enable growth.

Skills

Brand Management

FMCG/Beverages

UAE/GCC market

Digital campaigns

Trade marketing

Channel development

Education

MBA or postgraduate in Marketing

Bachelor's in Marketing/Business Administration

Job description

Reliance Industries (RIL) in Dubai seeks an experienced Brand Manager Beverages to lead the development and growth of beverage brands in the UAE. The role translates brand strategy into consumer propositions, impactful marketing campaigns and commercially viable go-to-market plans.

The ideal candidate has strong FMCG/Beverages experience, deep UAE/GCC consumer insights, and the ability to work with brand, trade, digital and commercial teams to drive growth in a dynamic market.