Associate Director - Global Brand Communications and PR - Jumeirah Group & Corporate

Jumeirah; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A luxury hospitality group is seeking an Associate Director - Global Brand Communications and PR to develop and implement communication strategies, manage media relationships, and lead a team. The ideal candidate has over 8 years of experience in public relations, particularly with luxury brands, and possesses strong leadership skills. This full-time position offers a tax-free salary, generous benefits, and opportunities for career growth.

Benefits

Tax-free salary

Generous food and beverage benefits

Reduced hotel rates

Health care package including dental coverage

Life insurance

Incentive programs

Qualifications

• 8+ years of experience in brand communications and public relations, including 2+ years in a managerial role.
• Experience working with luxury brands, preferably in hospitality.
• Demonstrated ability to deliver captivating communication programs.

Responsibilities

• Develop and implement global communications and PR strategies.
• Drive performance of communications agencies and cultivate media relationships.
• Track media coverage and campaign effectiveness using analytics tools.
• Align messaging between brand and property-level PR teams.
• Support global influencer program and enhance brand visibility.

Skills

Brand communications management

Public relations expertise

Relationship building with media

Crisis communications

Team leadership

Education

Bachelor’s degree in public relations, Journalism, English Literature or Marketing

Job description

Overview

Associate Director - Global Brand Communications and PR - Jumeirah Group & Corporate

Join to apply for the Associate Director - Global Brand Communications and PR - Jumeirah Group & Corporate role at Jumeirah

About The Job

An opportunity has arisen for an Associate Director – Global Brand Communications and PR to join our team in Jumeirah Group & Corporate. The main duties and responsibilities of this role include:

• Contribute to the development and implementation of integrated global communications and PR strategies aligned with Jumeirah’s business objectives, ensuring brand consistency and impact across markets.
• Drive performance and strategic direction of appointed communications agencies. Cultivate strong relationships with luxury, travel, and lifestyle media to ensure optimal brand positioning across key markets.
• Oversee the use of Launch Metrics and other analytics tools to track media coverage, influencer performance, competitor visibility, and campaign effectiveness; prepare monthly reports to inform strategic decisions and demonstrate ROI.
• Act as a key liaison between Global Brand Communications and property-level PR teams to ensure unified messaging, elevated storytelling, and consistent brand visibility across hotels, dining, and wellness destinations.
• Support the execution of the global influencer program to ensure strategic alignment and measurable impact. Identify opportunities to strengthen brand recognition through prestigious industry awards.
• Inspire and guide communications team members by fostering a culture of creativity and excellence. Support crisis communications readiness and contribute to onboarding high-potential talent aligned with Jumeirah’s values.

About You

The ideal candidate for this position will have the following experience and qualifications:

• Bachelor’s degree in public relations, Journalism, English Literature, Marketing or similar – Essential.
• Minimum of 8 years in brand communications and public relations, with a minimum of 2 years in a managerial position.
• Experience of working with luxury brands, preferably hotels or hospitality.
• Strong relationships with a broad range of media and a proven track record in delivering brand communications and PR programs that captivate the media.
• Experience of working both in-house and agency-side.

About The Benefits

We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, life insurance, incentive programs and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Hospitality