Responsibilities
- Attraction Performance Analysis
- Analyze performance of each attraction revenue throughput utilization
- Identify top-performing vs under performing rides
- Evaluate pricings vs demand to detect under priced or overpriced attractions
- Recommend pricing adjustments and promotional strategies
Queue amp Capacity Optimization
- Monitor and analyze queue lengths and wait times
- Identify bottlenecks and propose operational improvements
- Work with operations to improve guests flow and ride capacity utilization
- Support implementation of queue management strategies e g fast track
Revenue amp Pricing Strategy
- Assess effectiveness of pay per ride pricing model
- Conduct elasticity analysis to determine optimal pricing
- Identify opportunities to increase per capita spend
- Support dynamic pricing or bundling strategies where applicable
Partner Revenue Share Performance
- Analyze performance of partner attraction kiosks and outlets
- Revenue per location Conversion rates Average transaction value Identify best performing and underperforming attractions
- Recommend pricing and placement strategies
Budgeting and Business Planning
- Support the team in ORB s Business plan strategy ensure alignment with the group shareholder mandate and integration with the operational arms
- Responsible for the overall ORB business plan consolidation and preparation of presentation
- Review the operational and commercial sustainability of the business plan assumptions and financial parameters
- Challenge the relevant reports to ensure full analysis is conducted for the results Deliver high-quality financial planning and analysis deliverables
Requirements:
- Bachelor s degree in Business, Analytics, Economics, Finance (MBA preferred) or related field
- 7+ years of relevant and managerial experience in business analysis and Planning with a large organization.
- Media and/or leisure & entertainment experience preferred.