Head of Marketing

Remote DXB; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

Queen Elizabeth's School in Dubai is seeking a senior Marketing lead to craft and execute the institution's marketing strategy and manage flagship events. You will oversee digital channels, CRM initiatives, and AI-enabled marketing operations to drive growth and engagement.

The role requires 8-10 years in digital marketing, preferably within education, with a strong background in end-to-end event management and strict adherence to KHDA safeguarding standards.

Qualifications

• 8-10 years of professional digital marketing experience, preferably in Dubai's education sector.
• Bachelor's or Master's degree in marketing or a related field.
• Hands-on experience with the full digital marketing stack and end-to-end event management.
• Practical experience implementing AI tools for marketing operations.
• Solid knowledge of Dubai education compliance and safeguarding.

Responsibilities

• Lead the school's marketing strategy and end-to-end delivery of key events.
• Drive growth across SEO, SEM, PPC, display advertising, email, and CRM.
• Deploy AI tools to streamline creative, publishing, and reporting.
• Manage annual digital marketing plans, budgets, and KPIs.
• Oversee website updates, conversion rate optimization, and email journeys.
• Lead the planning and delivery of signature events like open days and parent tours.
• Ensure all communications comply with KHDA and safeguarding standards.
• Manage agencies, suppliers, and vendors.

Skills

Digital marketing strategy

Event management

AI marketing tools

Growth marketing

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

SEO

SEM

PPC

CRM

Analytics

Job description

Responsibilities

• Lead the school's marketing strategy and end-to-end delivery of key events
• Drive growth across SEO, SEM, PPC, display advertising, email, and CRM
• Deploy AI tools to streamline creative, publishing, and reporting
• Manage annual digital marketing plans, budgets, and KPIs
• Oversee website updates, conversion rate optimization, and email journeys
• Lead the planning and delivery of signature events like open days and parent tours
• Ensure all communications comply with KHDA and safeguarding standards
• Manage agencies, suppliers, and vendors

Requirements

• 8-10 years of professional digital marketing experience, preferably in Dubai's education sector
• Bachelor's or Master's degree in marketing or a related field
• Hands-on experience with the full digital marketing stack (SEO, SEM, PPC, CRM, Analytics)- Demonstrated success in end-to-end event management
• Practical experience implementing AI tools for marketing operations
• Solid working knowledge of Dubai education compliance and safeguarding

Preferred Qualifications

• Experience in premium or luxury brand storytelling
• Familiarity with social and content management platforms

About the Company

Queen Elizabeth's School is a premium educational institution in Dubai, part of the GEDU network, dedicated to excellence and community engagement.