Assistant Manager, High-Value Activations

CSi - LANDMARK GROUP; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Landmark Group's Shukran program seeks an Assistant Manager – HVC Activation to own end-to-end premium activations and member experiences across GCC.

You will plan and deliver campaigns, coordinate with CRM and analytics teams, travel for on-ground execution, and ensure high-value customers receive exceptional service. A background in loyalty marketing, strong Arabic, and hands-on event management are required.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 4–5 years of experience in loyalty marketing, CRM, or customer lifecycle management.
• Hands-on experience coordinating and delivering customer campaigns or events end-to-end.
• Strong Arabic language skills — spoken and written — essential for GCC markets.
• Ability to read and work with campaign performance data and customer metrics independently.
• Strong coordination skills — able to manage multiple workstreams and deadlines.
• Customer-facing confidence and professional presence.
• Good command of Excel, PowerPoint, and reporting or CRM tools.

Responsibilities

• Plan and deliver end-to-end premium customer activations — from concept and logistics through to on-ground execution and post-event follow-up.
• Manage all workstreams for premium events: invitations, venue coordination, partner management, customer experience, assets, and follow-up communications.
• Engage directly with high-value customers during activations across GCC markets, representing the Shukran program with confidence and warmth.
• Maintain a forward-looking activation calendar covering upcoming events, milestones, budgets, attendance, and outcomes.
• Debrief every activation and propose improvements for the next edition based on customer feedback and performance data.
• Travel across GCC markets as required to supervise and be present during activations and on-ground execution in the territories, ensuring consistent delivery standards across all markets.
• Coordinate the end-to-end execution of targeted HVC campaigns — managing timelines, approvals, audience inputs, and launch readiness.
• Prepare audience lists and segmentation inputs for HVC campaigns using loyalty tier data and customer behavior insights, working with the analytics team.
• Manage campaign delivery across CRM, creative, and concept teams — ensuring inputs are accurate, on time, and aligned to campaign objectives.
• Support the rollout of personalized customer treatments: premium recognition, exclusive rewards, tier acceleration offers, and targeted lifecycle nudges.
• Coordinate with CRM and digital teams for campaign configuration and execution readiness.
• Track HVC program performance against defined KPIs: activation reach, customer response, engagement, tier upgrade, and revenue contribution.
• Support post-campaign and post-event analysis — comparing results to targets or control groups where applicable.
• Prepare clear and concise performance summaries and insight reports for leadership review.
• Flag performance issues or anomalies early with supporting data and a recommended course of action.
• Use AI and productivity tools to improve efficiency in reporting, brief preparation, and data summarization.
• Build and maintain strong working relationships with CRM, analytics, marketing, and retail brand teams across Landmark Group.
• Coordinate in-store and in-market elements of premium activations with concept and operations teams.
• Prepare materials, customer data summaries, and activation briefs for cross-functional planning sessions.
• Represent the HVC program professionally in cross-functional meetings and customer-facing settings.

Skills

Loyalty marketing

CRM

Customer lifecycle

Event coordination

Arabic language

Data analysis

Cross-functional

Customer facing

Excel

PowerPoint

Education

Bachelor's degree in Marketing/Business

Tools

Bloomreach

Salesforce

CRM platforms

Job description

Landmark Group's Shukran program seeks an Assistant Manager – HVC Activation to own end-to-end premium activations and member experiences across GCC.

You will plan and deliver campaigns, coordinate with CRM and analytics teams, travel for on-ground execution, and ensure high-value customers receive exceptional service. A background in loyalty marketing, strong Arabic, and hands-on event management are required.