ASSISTANT DIRECTOR OF SALES – LUXURY HOTEL

Radisson Beach Resort Palm Jumeirah; Dubai; On-site; AED 900,000 - 1,300,000; Full time

Job summary

Radisson Beach Resort Palm Jumeirah is seeking an experienced Director of Sales to shape and execute the hotel’s global sales strategy. The role focuses on luxury market growth, driving revenue, and building robust commercial partnerships with international wholesalers, tour operators, and travel-trade partners in key markets including the UK, Germany and CIS.

The ideal candidate will lead the sales team, negotiate strategic contracts, and work closely with Revenue Management to optimise

Qualifications

• Bachelor’s degree in Hospitality Management or Business/Marketing.
• Proven luxury hotel sales leadership experience.

Responsibilities

• Lead sales strategy and team to drive revenue in international markets.
• Forge partnerships with wholesalers, tour operators, DMCs and travel agencies.
• Collaborate with Revenue, Marketing and Reservations to optimise pricing and distribution.

Job description

ASSISTANT DIRECTOR OF SALES – LUXURY HOTEL

Radisson Beach Resort Palm Jumeirah | Dubai, UAE

SPECIALISATION: INTERNATIONAL LEISURE & WHOLESALE MARKETS

Industry: Luxury Hospitality – Hotel Sales & Commercial Operations

POSITION OVERVIEW

Radisson Beach Resort Palm Jumeirah is seeking an experienced, commercially driven and strategically focused Director of Sales to lead the hotel's overall sales strategy, drive revenue growth and strengthen its position within the competitive luxury hospitality market.

The successful candidate will be responsible for developing and executing comprehensive sales strategies, leading the sales team, expanding international market presence and building strong commercial partnerships with key travel wholesalers, tour operators, Destination Management Companies (DMCs), travel agencies, corporate accounts and international travel-trade partners.

The role requires extensive experience in luxury hotel sales, international market development, strategic account management, commercial negotiations and revenue generation, with particular emphasis on the UK, German and CIS markets, alongside other key global source markets.

The ideal candidate will have a proven track record of leading hotel sales operations, achieving revenue targets, developing high-value business relationships and delivering sustainable commercial performance.

KEY RESPONSIBILITIES

1. SALES STRATEGY & COMMERCIAL LEADERSHIP

• Develop and implement the hotel's annual sales and business development strategy in alignment with overall commercial objectives.
• Lead all sales segments, including international leisure, wholesale, corporate, MICE, travel trade and other revenue-generating channels.
• Establish annual sales targets, budgets, business plans and key performance indicators.
• Identify new business opportunities, emerging markets and potential revenue streams.
• Drive market share growth, room-night production, ADR and overall revenue contribution.
• Monitor sales performance and implement corrective strategies to achieve business objectives.
• Lead international market development across Europe, UK, Germany, CIS, Americas, Latin America, GCC, India & South Asia, Southeast Asia, China, Australia & New Zealand and Africa.
• Drive strategic business development with particular focus on the UK, German and CIS markets.
• Establish and strengthen partnerships with international tour operators, leisure wholesalers, DMCs, travel agencies, airlines and tourism boards.
• Identify new source markets and develop market-specific strategies to increase international room-night production.
• Represent the hotel at international travel exhibitions, trade fairs, roadshows, networking events and overseas sales missions.
• Build the hotel's international brand positioning and strengthen its presence within key travel-trade distribution networks.

3. REVENUE GENERATION & BUSINESS PERFORMANCE

• Take ownership of achieving the hotel's overall sales and revenue targets.
• Work closely with Revenue Management to optimise pricing strategies, ADR, occupancy, inventory allocation and distribution channels.
• Develop strategies to maximise revenue during low-demand periods, shoulder seasons and peak travel periods.
• Analyse market trends, competitor performance, booking patterns and account production.
• Review commercial contracts and ensure negotiated agreements deliver profitable business.
• Prepare and present sales forecasts, budgets, performance reports and market intelligence to senior management.

4. TEAM MANAGEMENT & LEADERSHIP

• Lead, manage, motivate and develop the hotel's sales team.
• Establish clear departmental objectives, individual sales targets and performance expectations.
• Provide strategic direction, coaching and professional development to sales managers and executives.
• Monitor individual and departmental performance against agreed KPIs.
• Ensure effective coordination between Sales, Revenue Management, Marketing, Reservations and other hotel departments.
• Foster a performance-driven sales culture focused on accountability, teamwork and commercial results.

5. STRATEGIC ACCOUNT & KEY PARTNER MANAGEMENT

• Develop and maintain relationships with key international and domestic accounts.
• Personally manage high-value strategic partnerships and major commercial negotiations.
• Identify and secure long-term business opportunities with international wholesalers, tour operators, corporate clients and travel-trade partners.
• Conduct senior-level business reviews, commercial presentations and strategic account meetings.
• Ensure effective contract management, account development and business retention.
• Resolve major commercial and partner-related issues to maintain long-term business relationships.
• Monitor hospitality industry developments, international travel trends and changing customer demand.
• Conduct competitor benchmarking and identify opportunities to strengthen the hotel's market positioning.
• Evaluate airline connectivity, international travel patterns and source-market developments.
• Provide strategic recommendations to senior management based on market intelligence and commercial analysis.
• Ensure the hotel's sales strategies remain competitive and aligned with changing market conditions.

7. CROSS-DEPARTMENTAL COORDINATION

• Work closely with the Director of Revenue, Director of Marketing, Reservations, Front Office, Events and Finance teams.
• Ensure alignment between sales strategies, revenue management and operational capabilities.
• Coordinate sales campaigns, promotional activities, familiarization trips and international partner visits.
• Ensure international partners and key accounts receive professional support and consistent service standards.

CANDIDATE PROFILE & REQUIREMENTS

• Bachelor's degree in Hospitality Management, Hotel Management, Business Administration, Sales & Marketing or an equivalent discipline.
• Minimum 7–10 years of progressive hotel sales experience, preferably within luxury or upscale hospitality.
• Previous experience in a Director of Sales or senior hotel sales leadership position is highly preferred.
• Strong background in international hotel sales, leisure wholesale, tour operators, DMCs and travel-trade distribution.
• Proven experience in developing international source markets, particularly the UK, German and CIS markets.
• Established network of international travel-trade partners, wholesalers, tour operators and key commercial accounts.
• Demonstrated track record of achieving sales budgets, increasing room-night production, improving ADR and driving revenue growth.
• Experience in leading and managing a hotel sales team and developing high-performing sales professionals.
• Strong understanding of hotel contracting, international distribution channels, pricing…