Assistant Digital Marketing Manager at Waldorf Astoria Dubai International Financial Centre

Hilton; Dubai; On-site; AED 70,000 - 90,000; Full time

Job summary

A premier luxury hotel in Dubai seeks an Assistant Digital Marketing Manager to enhance its digital presence and drive performance across online channels. The ideal candidate will have strong communication skills and management experience in digital marketing, ideally in luxury hospitality. The role includes overseeing online content, executing campaigns, and implementing SEO practices. This is an exciting opportunity to lead digital strategies in a prestigious environment.

Qualifications

• Management experience in digital marketing, preferably in luxury hospitality.
• Strong attention to detail and high-quality digital content production.
• Flexibility to adapt to changing business needs.

Responsibilities

• Oversee content and performance across OTAs and distribution channels.
• Maintain and update the hotel website and digital platforms.
• Implement SEO practices to improve search rankings.
• Track digital performance and prepare ROI reports.
• Execute paid media campaigns across various platforms.
• Monitor competitor activity and digital trends.

Skills

Strong interpersonal and communication skills

Organizational skills

Understanding of OTA platforms

Proficiency in digital marketing tools

Project management skills

Analytical skills

Tools

Meta Ads

Google Ads

Google Analytics

SEO tools

CMS

Job description

EOE/AA/Disabled/Veterans

What are we looking for

An Assistant Digital Marketing Manager for the Waldorf Astoria Dubai International Financial Centre is responsible for managing the hotel's digital presence and executing strategies to enhance visibility, performance, and revenue. The ideal candidate should possess:

• Team player with a positive attitude, strong interpersonal and communication skills
• Strong organizational skills with the ability to work independently
• Flexibility to adapt to changing business needs and priorities
• Strong understanding of OTA platforms, third-party apps, and luxury brand representation online
• Proficiency in digital marketing tools: Meta Ads, Google Ads, programmatic advertising platforms, and SEO tools
• Hands-on experience with website management, CMS, Google Analytics, Google Search Console, and content gateways
• Knowledge of SEO, on-page and technical optimization, and online user experience
• Ability to analyze digital campaigns, track ROI, and provide actionable insights
• Project management skills for planning and executing digital campaigns and website updates
• Strong attention to detail and ability to produce high-quality digital content
• Self-motivated, highly enthusiastic, and adaptable to industry trends and emerging digital technologies

It would be advantageous if you have previous experience in a luxury hotel in the UAE.

What will it be like to work for Waldorf Astoria Hotels & Resorts

Waldorf Astoria provides guests with an exceptional environment and personalized attention through True Waldorf Service, creating a unique experience. If you value personalized attention and delivering high-level customer service, you may be the person we are looking for!

The Assistant Digital Marketing Manager leads the digital vision of Waldorf Astoria Dubai International Financial Centre, transforming strategy into impactful campaigns that drive visibility, performance, and revenue. As part of an award-winning Forbes Five-Star luxury property, this role ensures that every digital initiative reflects the sophistication and prestige of the brand, positioning the hotel as a leader in luxury hospitality.

What will I be doing

The Assistant Digital Marketing Manager drives the digital presence of Waldorf Astoria Dubai International Financial Centre, transforming strategy into impactful campaigns that inspire, engage, and deliver results. This role enhances visibility, performance, and revenue across all online channels. Reporting to the Director of Marketing & Communications, the role involves executing strategies, optimizing campaigns, and ensuring all initiatives align with the luxury brand positioning. Collaborating closely with the Commercial team, the manager shapes commercial outcomes through data-driven strategies, bold performance marketing, and compelling content.

Key responsibilities include:

• OTA & Distribution Management: Oversee content and performance across Expedia, TripAdvisor, Sojern, Sabre, Hilton Elevate, meta-search channels, and associated apps. Ensure listings reflect accurate information, updated imagery, and consistent luxury brand representation. Support the Commercial team in monitoring promotions and rate strategies to maximize visibility and bookings.
• Website & Content Management: Maintain and update the hotel website, apps, and digital platforms including Content Gateway, ICE Portal, SevenRooms, Simplify digital screens, and gift certificate portals. Ensure content, photography, and offers meet brand standards and are regularly updated. Support digital storytelling through imagery, copy, and layouts aligned with luxury positioning.
• SEO & Search Performance: Implement on-page and technical SEO practices to improve website visibility and search rankings. Use Google Search Console and other tools to monitor keyword performance and optimize user pathways. Collaborate with the marketing team to incorporate SEO best practices into campaigns and content.
• Analytics & Reporting: Track digital performance using Google Analytics, Search Console, and internal dashboards. Prepare reports on ROI, website performance, OTA traffic, and campaign results.
• Paid Media & Advertising: Execute paid media campaigns across Meta Ads, Google Ads, and programmatic platforms. Monitor budgets, targeting, and campaign effectiveness to maximize ROI. Support creative development for digital ads to ensure alignment with luxury branding.
• Market Insights: Monitor competitor activity across OTAs, websites, and paid media. Stay updated on digital marketing trends within the luxury hospitality sector. Provide recommendations to improve the hotel's online presence and guest engagement.

Required Experience: Management experience in digital marketing, preferably within the luxury hospitality sector.