DH.0002.Manager – Digital Marketing

dubaiholding; Dubai; On-site; AED 360,000 - 480,000; Full time

Job summary

Dubai Holding is seeking a Manager – Digital Marketing to support the day-to-day operations of the Digital Marketing function, coordinating with marketing colleagues across the company, IT and strategic partners.

If you are a self-starter who is driven and committed to excellence, creative and hardworking, with strong content creation and project management skills, we’d like to hear from you.

Qualifications

• 6 to 8 years of digital marketing experience on the client side, preferably with some agency background.
• Excellent English written and verbal communication and solid Arabic language skills as working requirement of content in both languages.
• Strong track record of managing agencies and vendors.
• Experience in managing paid digital media campaigns.
• Working knowledge with platforms such as Google Analytics, Socialbakers, Facebook Business Manager, Instagram Insights, etc.
• Strong understanding of social media and managing social media accounts, content, and campaigns.

Responsibilities

• Collaborate closely with our social media agency to manage Dubai Holding’s social media strategy and campaigns.
• Monitor and report on the digital reputation of Dubai Holding with our vendor partner.
• Oversee website projects and ensure content updates and platform upgrades in cooperation with stakeholders and IT.
• Plan and measure social media campaigns with our media buying agency.
• Manage domain portfolio in collaboration with partners.
• Monitor budget allocation and invoicing for the Digital Marketing function.
• Contribute to strategic planning and budgeting for Digital Marketing.

Skills

Digital marketing

Vendor management

Project management

Social media management

Communication skills

Arabic language proficiency

Education

Bachelor’s Degree in Marketing

Facebook and Google certifications

Project management training

Tools

CMS platforms

Google Analytics

Facebook Business Manager

Instagram Insights

Socialbakers

Job description

Dubai Holding is lookingto hire a Manager – Digital Marketing, who will be accountable to support the operational day to day requirementsof the Digital Marketing Function, managing several vendors while workingclosely with stakeholders such as marketing colleagues across the company, theIT department and strategic partners. The role reports to the ExecutiveDirector of Digital Marketing in the Marketing Department.

If you are aself- starter who is driven and committed to excellence, creative, friendly, hardworking, a solid understanding of content creation, project managementskills and enjoying being part of a successful and dynamic team we would liketo hear from you.

YourKey Accountabilities:

• Collaborate closelywith our social media agency to implement and manage Dubai Holding’s socialmedia strategy as per our playbook. This will include a monthly editorial andspecial campaigns across all corporate social media platforms.

• Monitor and reporton the digital reputation of Dubai Holding in collaboration with ourspecialised vendor partner.

• Manage theimplementation of various website projects & ensure content updates andplatform upgrades are implemented on the Dubai Holding website in cooperationwith various stakeholders, vendors and IT.

• In association withDubai Holding’s media buying agency to plan, implement and measure our socialmedia campaigns and ad-hoc digital campaigns.

• Work with ourpartner to register new domain names and manage the existing portfolio.

• In partnership withthe Department Coordinator and the Finance Team, monitor and manage budgetallocation and invoicing for the Digital Marketing function as per policy.

• Contribute to thestrategic planning and budgeting of the Digital Marketing Function.

• Identify and selectvendors for digital marketing services or projects as per the company’sprocurement policy.

• Provide input toplan, develop and implement digital requirements for ad-hoc projects asrequested by management in alignment with the Executive Director of DigitalMarketing.

• Manage photo andvideo shoots to develop our content library and social media content.

• Follow policies andprocedures as per the Dubai Holding Digital Marketing Handbook and the marketing department’s Operational Handbook.

• Oversee and qualityassure technical requirements with IT and 3rd party vendors.

• Brainstorm with thewider marketing team on various projects which are not related to digitalmarketing.

To qualify for therole, you must have:

• 6 to 8 years ofdigital marketing experience on the client side, preferably with some agencybackground.

• Essential: ExcellentEnglish written and verbal communication and solid Arabic language skills asworking requirement of content in both languages.

• Strong track recordof managing agencies and vendors.

• Experience inmanaging paid digital media campaigns.

• Working knowledgewith platforms such as Google Analytics, Socialbakers, Facebook BusinessManager, Instagram Insights, etc.

• Strong understandingof the evolving world of social media and have managed social media accounts,content, and campaigns on the client side.

• Stronginter-personal skills and an ability to connect with people at all levels todrive successful relationships.

• Strong characterstressing integrity and independence.

• Good interpersonalskills to function in a corporate environment.

• Customer servicemind-set while at the same time being assertive and ensuring compliance.

Education /Professional Certifications:

• Bachelor’sDegree in marketing or related field

• Facebook andGoogle certifications are a plus

• Other academic training and courses in projectmanagement and digital marketing

Technical Competencies must have:

• Ability to manage and prioritize complex and multiple projects involvingmultiple stakeholders

• Cross channel experience including websites, social, mobile, search &email marketing overlapping with traditional channels.

• Proficientexperience on CMS platforms, project management of websites from planning tolaunch.

• Willingness todemonstrate flexibility as projects evolve and patience when decisions taketime.

• Strategic planningand willingness to accommodate change to adapt the way forward.

• Strong learnabilityfor new skills such as: resizing photos if there is an urgent need to updatethe website or Facebook Business Manager to provide access to key users

• Strong analyticalcompetence to interpret reports, provide a summary and actionable next step.