Area Manager

Mohamed Hilal Group; Sharjah; On-site; AED 240,000 - 360,000; Full time

Job summary

Mohamed Hilal Group is seeking an Area Manager to oversee multiple luxury retail stores in the UAE. You will drive sales performance, manage store operations, and develop Store Managers while ensuring brand standards and exceptional customer experiences across the region.

You will lead cross-functional teams, monitor KPIs, and implement action plans for growth. The role requires strong leadership, Arabic and English fluency, and the ability to work in a fast-paced multi-store environment.

Qualifications

• Bachelor's degree in Business Administration, Retail Management, Marketing, or related field.
• 5–8 years of relevant retail experience with proven experience managing multiple stores.
• Experience in luxury retail, perfumes, beauty, cosmetics, fashion, jewellery, or lifestyle retail is highly preferred.
• Proven track record of achieving sales targets and managing retail KPIs.
• Strong experience in people management, coaching, and team development.
• Experience managing Store Managers and large frontline retail teams.
• Strong understanding of retail operations, inventory management, customer service, and visual merchandising.
• Experience working in a fast-paced, multi-store retail environment.

Responsibilities

• Oversee sales performance of stores within the assigned area and drive targets.
• Monitor KPIs including sales, conversion, AOV, units per transaction, and productivity.
• Develop action plans for underperforming stores and ensure promotions are executed.
• Lead regular store visits, audits, staffing, scheduling, and workforce deployment across stores.
• Ensure visual merchandising, brand standards, and store presentation are consistently maintained.
• Provide coaching and development to Store Managers and retail teams.
• Coordinate with Retail, HR, Finance, Marketing, VM, and Supply Chain for smooth operations.
• Prepare regular performance reports and provide insights to management.

Skills

Leadership

People management

Communication

Analytical thinking

Multi-store management

Arabic language proficiency

English communication

Education

Bachelor's degree in Business Administration, Retail Management, Marketing, or related field

Tools

Microsoft Office (Excel, PowerPoint)

POS systems

ERP

CRM

Workforce-management systems

Job description

The Area Manager is responsible for overseeing the overall performance and operations of multiple retail stores within an assigned geographical area. The role is accountable for achieving sales and profitability targets, driving operational excellence, developing store teams, maintaining high customer service standards, and ensuring consistent execution of brand and retail guidelines across all stores.

The Area Manager will act as a key link between Retail Management and Store Managers, ensuring that business objectives are effectively translated into store-level execution.

2. Key Responsibilities

Sales & Business Performance

• Take overall responsibility for the sales performance of stores within the assigned area.
• Drive achievement of monthly, quarterly, and annual sales and profitability targets.
• Monitor store KPIs including sales, conversion, average transaction value, units per transaction, and productivity.
• Analyse sales performance and identify opportunities for growth and improvement.
• Develop and implement action plans for underperforming stores.
• Ensure effective execution of promotions, campaigns, new product launches, and commercial initiatives.
• Monitor market trends, competitor activities, and customer behaviour and provide relevant feedback to management.

Store Operations

• Oversee the day-to-day operations of multiple retail stores.
• Ensure stores consistently comply with company policies, procedures, and operational standards.
• Conduct regular store visits and operational audits.
• Ensure appropriate staffing levels, attendance, scheduling, and workforce deployment across stores.
• Monitor stock availability, stock movement, replenishment, inventory accuracy, and loss prevention.
• Ensure stores maintain high standards of visual merchandising, housekeeping, and overall presentation.
• Identify operational issues and work with relevant departments to ensure timely resolution.

Team Leadership & Development

• Lead, coach, motivate, and develop Store Managers and retail teams.
• Set clear performance expectations and monitor individual and team performance.
• Conduct regular performance reviews and provide constructive feedback.
• Identify training and development needs and coordinate with the Retail Training / HR teams.
• Build a strong performance-driven and customer-focused culture across the assigned stores.
• Support recruitment and selection of key retail positions when required.
• Ensure effective succession planning and development of high-potential employees.

Customer Experience

• Ensure consistently high levels of customer service across all stores.
• Monitor customer feedback and identify areas for improvement.
• Ensure teams demonstrate strong product knowledge and maintain professional customer interactions.
• Address escalated customer complaints and ensure appropriate resolution.
• Drive initiatives that improve customer engagement, loyalty, and overall shopping experience.

Visual Merchandising & Brand Standards

• Ensure stores consistently adhere to approved brand guidelines and visual merchandising standards.
• Coordinate with Visual Merchandising and Marketing teams regarding campaigns, launches, promotions, and store activations.
• Ensure product displays, promotional materials, and store layouts are executed accurately and on time.
• Ensure stores maintain the required luxury retail environment and presentation standards.

Reporting & Administration

• Prepare and submit regular reports on store performance, sales, staffing, operations, and key KPIs.
• Provide management with insights, recommendations, and action plans based on store performance.
• Monitor budgets and operational expenses within the assigned area.
• Ensure all required administrative and compliance procedures are completed accurately and on time.
• Maintain effective communication with Retail, HR, Finance, Supply Chain, Marketing, VM, and other relevant departments.

3. Key Deliverables / KPIs

Performance will be measured against, but not limited to:

• Achievement of sales and profitability targets.
• Store and individual sales productivity.
• Conversion rate and average transaction value.
• Customer satisfaction and service standards.
• Staff productivity, retention, and attendance.
• Store operational compliance.
• Inventory accuracy and stock availability.
• Visual merchandising and brand compliance.
• Successful execution of campaigns and new product launches.
• Reduction of operational losses and controllable expenses.
• Development and performance of Store Managers and retail teams.

4. Key Interfaces

Internal:

• Retail Management
• Store Managers and Retail Teams
• Human Resources / Talent Acquisition
• Finance
• Marketing
• Visual Merchandising
• Supply Chain / Warehouse
• Training & Development
• Commercial / Brand Teams

External:

• Customers
• Mall Management
• Retail partners and service providers
• Other relevant business partners

5. Experience & Qualifications

• Bachelor's degree in Business Administration, Retail Management, Marketing, or a related field is preferred.
• 5–8 years of relevant retail experience, with proven experience managing multiple stores or locations.
• Experience in luxury retail, perfumes, beauty, cosmetics, fashion, jewellery, or lifestyle retail is highly preferred.
• Proven track record of achieving sales targets and managing retail KPIs.
• Strong experience in people management, coaching, and team development.
• Experience managing Store Managers and large frontline retail teams.
• Strong understanding of retail operations, inventory management, customer service, and visual merchandising.
• Experience working in a fast-paced, multi-store retail environment.

6. Language Requirements

• Arabic language is mandatory.
• Strong English communication skills, both written and verbal.
• Ability to communicate effectively with customers, retail teams, mall management, and internal stakeholders in both Arabic and English.

7. Functional & Behavioural Competencies

• Strong commercial and business acumen.
• Excellent leadership and people-management skills.
• Strong analytical and problem-solving abilities.
• Target-driven and results-oriented.
• Excellent communication and interpersonal skills.
• Strong customer-service orientation.
• Ability to coach, motivate, and influence teams.
• Strong organisational and time-management skills.
• Ability to work independently and make sound business decisions.
• High level of accountability and ownership.
• Strong attention to detail.
• Ability to manage multiple priorities and work under pressure.

8. Technology Skills

• Good knowledge of Microsoft Office, particularly Excel and PowerPoint.
• Experience with retail POS, ERP, CRM, and workforce-management systems is an advantage.

9. Mobility

The role requires regular travel between stores within the assigned area. Flexibility to work weekends, public holidays, and extended retail hours may be required based on business needs.