Area Sales Manager

Carter & White; Dubai; On-site; AED 350,000 - 480,000; Full time

Job summary

Carter & White in Dubai is seeking an Area Sales Manager to lead eight luxury boutiques across the UAE, driving sales growth, profitability and delivering an exceptional customer experience.

You will build and coach high-performing store teams, optimise operations, monitor KPIs, and partner with Brand Director to uphold Carter & White standards while expanding the brand footprint.

Qualifications

• Minimum 10 years retail management experience.
• 3–5 years managing multiple luxury fashion stores.
• Proven record of exceeding sales targets.
• Strong financial and commercial acumen.

Responsibilities

• Deliver monthly, quarterly and annual sales targets across all assigned stores.
• Increase sales productivity through KPI management and performance coaching.
• Monitor daily sales performance and implement action plans where required.
• Drive conversion rate, ATV, UPT and client retention.
• Identify business opportunities and local marketing initiatives to increase revenue.
• Ensure each store maximizes profitability while controlling expenses.
• Lead, inspire and coach Store Managers and Assistant Managers.
• Recruit, train and develop future retail leaders.
• Conduct regular performance reviews and succession planning.

Skills

Leadership & Coaching

CRM

Negotiation

Inventory Management

Financial Acumen

People Development

Sales Strategy

Luxury Retail Management

Education

Master's or Bachelor's degree in Business, Retail Management or related field

Job description

Location: Dubai, UAE / IN & BETWEEN STORES

Reports To: Head of Retail / Retail Operations Director

About Carter & White

Carter & White is Dubai's homegrown luxury lifestyle fashion brand, inspired by modern elegance and contemporary living. With a growing network of boutiques across the UAE and internationally, we are committed to delivering exceptional customer experiences while maintaining the highest standards of luxury retail.

Role Summary

The Area Sales Manager is responsible for the commercial and operational performance of Carter & White boutiques across UAE. The role focuses on driving sales growth, maximizing profitability, ensuring operational excellence, developing high-performing store teams, and delivering an exceptional luxury customer experience.

The successful candidate will act as a business leader, coach, and brand ambassador, ensuring every store consistently exceeds financial and customer service expectations.

Key Responsibilities

• Deliver monthly, quarterly and annual sales targets across all assigned stores.
• Increase sales productivity through KPI management and performance coaching.
• Monitor daily sales performance and implement action plans where required.
• Drive conversion rate, average transaction value (ATV), units per transaction (UPT) and client retention.
• Identify business opportunities and local marketing initiatives to increase revenue.
• Ensure each store maximizes profitability while controlling expenses.

Retail Operations

• Ensure all stores comply with Carter & White operating standards.
• Conduct regular store visits and operational audits.
• Maintain excellence in merchandising, housekeeping and visual presentation.
• Ensure inventory accuracy and stock availability.
• Monitor shrinkage and implement loss prevention initiatives.
• Ensure compliance with company policies and procedures.
• Cross check merchandising and stock availability
• Lead, inspire and coach Store Managers and Assistant Managers.
• Recruit, train and develop future retail leaders.
• Conduct regular performance reviews and succession planning.
• Foster a culture of accountability, ownership and continuous improvement.
• Monitor staff productivity and optimize workforce planning.

Customer Experience

• Drive CRM initiatives and customer retention strategies.
• Develop VIP client relationships.
• Resolve escalated customer concerns professionally.
• Monitor customer feedback and implement improvement initiatives.
• Manage store budgets and operating expenses.
• Analyze P&L performance and recommend corrective actions.
• Monitor payroll costs and productivity.
• Review weekly and monthly financial reports.
• Improve EBITDA through operational efficiencies.

Inventory & Merchandising

• Partner with Merchandising to optimize product assortment.
• Monitor stock rotation and replenishment.
• Reduce aged inventory.
• Ensure VM standards are consistently executed.
• Support seasonal launches and promotional activities.

Reporting & Analytics

• Prepare weekly and monthly business reviews.
• Analyze:
• Store KPIs
• Labour productivity
• Conversion
• ATV
• UPT
• Sell-through rates
• Recommend actions based on data.
• Weekly action plan

Health, Safety & Compliance

• Ensure all stores comply with UAE labour laws and company policies.
• Maintain safe working environments.
• Ensure security procedures are followed.

Key Performance Indicators (KPIs)

• Gross Margin
• EBITDA
• Conversion Rate
• Average Transaction Value (ATV)
• Units Per Transaction (UPT)
• Customer Retention Rate
• Mystery Shopping Score
• Staff Turnover
• Employee Engagement
• Inventory Accuracy
• Store Compliance Score

Qualifications

• Master or Bachelor's degree in Business, Retail Management or related field.
• Minimum 10 years retail management experience.
• Minimum 3–5 years managing multiple luxury fashion stores.
• Proven record of exceeding sales targets.
• Strong financial and commercial acumen.
• Experience managing large retail teams.
• Presentation Skills - driven by Action plans
• Leadership & Coaching
• Luxury Retail Management
• Sales Strategy
• Customer Relationship Management (CRM)
• People Development
• Negotiation
• Inventory Management
• Problem Solving
• Strong analytical skills

Reporting Structure

Brand Director / Head of Retail Operations

8 Store Managers

Success Profile

The ideal Area Sales Manager will:

• Lead by example and inspire high-performing teams.
• Consistently exceed sales and profitability targets.
• Build a strong clienteling culture across all stores.
• Develop future retail leaders within Carter & White.
• Deliver an exceptional luxury customer experience.
• Uphold and strengthen the Carter & White brand standards in every boutique.
• Performance management

This role is ideal for an ambitious retail leader with a passion for luxury fashion, operational excellence, and people development, capable of managing a portfolio of eight boutiques while driving sustainable growth for Carter & White.