AI Content and Sitecore CMS Specialist

DiceTek UAE; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Emirates NBD seeks an AI Content and Sitecore CMS Specialist in Dubai to drive AI-assisted content creation, Sitecore management and SEO for our digital banking experience. The role blends excellent English writing and editing with practical Sitecore work, SEO knowledge and website operations to produce accurate, customer‑facing content.

You will collaborate with stakeholders and maintain governance while ensuring quality across the site.

Qualifications

• 3-6 years in website content management or digital content operations.
• Excellent English writing, editing and proofreading.
• Hands-on Sitecore CMS experience.
• Experience using generative AI tools for content research and drafting.
• Ability to manage content from brief to publication.
• Knowledge of SEO and structured data.

Responsibilities

• AI-first content creation and workflow optimization.
• Write and maintain banking product pages and FAQs.
• Manage Sitecore webpages from brief to publish.
• Apply SEO, GEO and AI search optimisation.
• Quality assurance across pages for accuracy and accessibility.
• Collaborate with stakeholders and development teams.

Skills

English writing

Editing and proofreading

Stakeholder communication

Content governance

Attention to detail

Tools

Sitecore CMS

Adobe Analytics

Google Analytics

HTML/CSS basics

AI image tools

Job description

AI Content and Sitecore CMS Specialist Job Snapshot - Role: AI Content and Sitecore CMS Specialist - Location: Dubai, United Arab Emirates - Industry: Banking - Function: Digital Content Development - Experience: 3 to 6 years - Job Type: Full Time - Work Arrangement: On-site

This opportunity focuses on AI-assisted digital content creation, Sitecore CMS management, search optimisation and website operations for Emirates NBD 's digital banking experience. The role is suited to a digital content professional who uses generative AI tools as part of everyday work to improve productivity, content quality and consistency while maintaining full responsibility for accuracy. The successful candidate will combine strong English writing and editing skills with practical Sitecore experience, SEO knowledge and an understanding of website operations.

Responsibilities include creating customer-friendly banking content, building and maintaining webpages, improving content visibility across traditional and AI-powered search platforms, and ensuring that published information meets the bank 's quality and governance requirements.

Job Details - Country: United Arab Emirates - City: Dubai - Industry: Banking - Function: Digital Content Development - Salary: Not disclosed - Gender: No Preference - Candidate Nationality: Not specified - Job Type: Full Time - Work Arrangement: On-site

Key Responsibilities

AI-First Content Creation

• Use generative AI platforms, including ChatGPT, Claude and Gemini, to research, draft, edit and optimise website content.
• Develop effective prompts and repeatable AI-assisted workflows to improve content production speed and consistency.
• Create and enhance website imagery using AI image generation and editing tools while following established brand guidelines.
• Review, fact‑check and validate all AI-generated material against approved information sources before publication.
• Apply responsible AI practices throughout content development.
• Protect confidential customer information and bank data when working with AI tools and digital content systems.
• Explore practical opportunities to improve content workflows through emerging AI technologies.

Website Content Writing and Management

• Write, edit and maintain banking product pages, landing pages, promotional content, campaign pages, FAQs and customer support articles.
• Produce clear, customer-focused content that follows the Emirates NBD tone of voice and communication guidelines.
• Translate complex banking products, processes and information into straightforward language that customers can understand.
• Proofread website content for factual accuracy, grammar, readability and consistency across related pages.
• Adapt and localise digital content for different customer audiences and communication channels.
• Maintain content quality while ensuring that published information remains accurate and relevant.

Sitecore CMS and Webpage Development

• Create, update and maintain webpages using Sitecore CMS templates and reusable components.
• Manage page text, images, metadata, internal links and other content elements within the CMS.
• Build component‑based webpages that display correctly across desktop and mobile devices.
• Follow established Sitecore workflows for content approvals, version control and publishing.
• Take ownership of webpage development from the initial business brief through content preparation, page assembly, quality assurance and publication.
• Identify and troubleshoot basic content formatting, page layout and component‑related issues.
• Escalate technical defects requiring development support to the appropriate teams.

SEO, GEO and AI Search Optimisation

• Apply on‑page search engine optimisation techniques to improve content relevance, structure and discoverability.
• Conduct keyword research and optimise page titles, meta descriptions, headings and internal linking.
• Organise website content so search engines and users can understand page topics and information clearly.
• Apply Generative Engine Optimisation (GEO) principles to improve content accessibility and understanding by AI-powered answer engines and large language models.
• Structure factual information to support accurate interpretation and citation by AI search systems.
• Apply foundational structured data and schema markup practices, particularly for FAQs and customer support content.
• Maintain consistency between page content, metadata and relevant search optimisation elements.

Website Quality Assurance

• Review webpages before publication to verify content accuracy, functional links, calls to action, images and visual presentation.
• Test page layouts and content presentation across desktop and mobile devices.
• Apply basic website accessibility and usability principles during content creation and review.
• Use AI-assisted quality checks to identify inconsistencies, omissions and potential content errors.
• Identify outdated, expired or inaccurate website information and coordinate its update or removal.
• Ensure content meets applicable internal review, approval and publishing requirements.

Website Operations and Stakeholder Collaboration

• Manage multiple website content requests, page updates and digital publishing activities simultaneously.
• Prioritise work according to business requirements and agreed delivery timelines.
• Collaborate with business stakeholders, content owners, designers, SEO specialists and development teams.
• Coordinate content reviews, approvals and publishing activities through established governance workflows.
• Maintain accurate documentation, request tracking and content delivery records.
• Communicate progress, requirements and content‑related issues clearly to relevant stakeholders.

Essential Skills and Experience

• 3 to 6 years of experience in website content management, digital content operations or a comparable role.
• Excellent English writing, editing and proofreading skills.
• Hands‑on experience creating, updating and maintaining webpages in Sitecore CMS.
• Practical experience using generative AI tools regularly for content research, drafting, editing and optimisation.
• Proven ability to independently manage webpage creation and maintenance from business brief to publication.
• Working knowledge of SEO principles and website content optimisation.
• Basic understanding of HTML, CSS and responsive web design.
• Strong attention to detail and a commitment to factual accuracy.
• Ability to coordinate multiple content deliverables and meet agreed deadlines.
• Clear communication skills and confidence in managing business stakeholders.
• Ability to follow content governance, approval and publishing procedures.

Preferred Skills and Qualifications

• Arabic writing, editing or content localisation experience.
• Previous experience in banking or financial services, particularly financial product content and customer support information.
• Familiarity with Sitecore XP or Sitecore XM Cloud.
• Experience using Adobe Analytics or Google Analytics.
• Knowledge of Adobe Target or other website experimentation platforms.
• Experience creating or editing visual assets with AI-powered image generation tools.
• Understanding of structured data implementation and JSON‑LD.
• Familiarity with web accessibility standards, including WCAG.

Ideal Candidate Profile

• Uses generative AI proactively to improve content development and operational efficiency.
• Continually explores emerging AI tools and practical content production techniques.
• Can transform a business brief into a complete, accurate and customer‑friendly webpage.
• Has genuine hands‑on Sitecore experience and can work independently within the CMS.
• Understands how content writing, SEO, GEO, page structure and user experience work together.
• Combines creative thinking with technical understanding and careful attention to detail.
• Takes responsibility for deliverables from initial requirements through final publication.
• Recognises the importance of accuracy, responsible AI use, data protection and compliance when preparing banking content.

Role Focus

This position brings together AI‑assisted content production, Sitecore webpage management, SEO, Generative Engine Optimisation and website quality assurance. The successful candidate will support the bank 's digital experience and website operations objectives by producing clear, accurate and accessible content, maintaining high‑quality webpages and improving digital publishing workflows. The role places particular emphasis on using AI effectively without compromising editorial responsibility, customer trust or the accuracy of financial information.