Account Manager - Social Media

Burson; Abu Dhabi; Hybrid; AED 180,000 - 300,000; Full time

Job summary

Burson, part of WPP, seeks an experienced Account Manager for its Social Media team focused on government clients. You will lead strategic social media plans, manage a small team, and drive end-to-end projects and government-related business development, including RFP responses and pitches.

You will serve as the primary contact for key government accounts, ensuring high-quality deliverables, on-brand content, and strong client relationships across channels while staying current with platform

Qualifications

• Extensive experience in social media strategy and account management, esp. government/public sector.
• Track record of executing social media plans for multi-stakeholder orgs.
• Strong written skills with attention to policy compliance and brand guidelines.

Responsibilities

• Be day-to-day lead for government clients, coordinating with senior leadership.
• Develop and execute social media strategies; own channel plans and posting workflows.
• Oversee content production: posts, briefs, captions; ensure compliance with policies.
• Monitor platforms; manage moderation, listening, escalation per client protocols.
• Track performance; produce dashboards and insights; propose optimizations.

Skills

Social media strategy

Account management

Client relationships

Multichannel campaigns

Leadership

Writing & editing

Arabic language

Tools

Sprinklr

Hootsuite

TikTok

X

Facebook

Instagram

LinkedIn

Job description

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

We are actively seeking an experienced and accomplished Account Manager to join our vibrant Social Media team, with a dedicated focus on our pivotal government sector clients. This is a critical role for a professional with a proven track record in social media strategy, and a passion for driving impactful outcomes with Government sector clients.

You will be a primary partner and lead for our most significant government accounts, shaping, developing, and executing comprehensive social media strategies that align with client objectives. This role encompasses leadership of a small, dedicated team, end-to-end management of social media projects, and active participation in securing new government business through RFPs and pitches.

What you’ll do:

• Serve as the day-to-day point of contact for assigned government clients, building strong relationships in coordination with senior leadership.
• Support the development and execute social media strategies tailored to government agencies, owning channel plans, content calendars, and publishing workflows.
• Oversee content production for social channels; draft and edit posts, briefs, and captions; ensure compliance with government policies and brand guidelines.
• Monitor platforms and community interactions; manage moderation, social listening, and escalation processes per client protocols.
• Track performance and produce dashboards and insights; recommend optimizations to improve reach, engagement, and sentiment.
• Assist with new business efforts by contributing research, case studies, proposals, and RFP inputs for public-sector accounts.
• Stay current on platform updates, trends, and government communication standards; share relevant learnings with clients and the team.
• Provide light mentorship and QA support to junior team members; help maintain best practices and process documentation.

Experience that contributes to success:

• Extensive and proven experience in social media strategy and account management, with a significant portion dedicated to government or public sector clients.
• Proven success executing social media plans and campaigns for multi-stakeholder organizations.
• Experience managing day-to-day client communications and coordinating cross-functional delivery.
• Strong command of major platforms (TikTok, X, Facebook, Instagram, LinkedIn) and their strategic applications.
• Proficiency with social tools and analytics (native platform insights, Sprinklr, Hootsuite, etc.), with the ability to translate data into actionable recommendations.
• Strong project management skills; comfortable juggling multiple deadlines and budgets under the guidance of senior leaders.
• Excellent writing and editing skills, with attention to accuracy, compliance, and audience needs.
• Bi-lingual proficiency in Arabic (written and spoken) is highly preferred.

#LI-RE1

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Recruitment Privacy Policy. California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.