Email Marketing à Afrique du Sud

Job title : Digital Marketing and Communication Coordinator

Job Location : Gauteng, Johannesburg

Deadline : March 17

Job Description :

1. Develop and execute digital marketing plans that align with business and brand goals.
2. Implement SEO, SEM, and PPC strategies to increase online visibility and website traffic.
3. Manage and optimize social media channels (Facebook, Instagram, LinkedIn, Twitter) to engage with audiences and drive brand awareness.
4. E-commerce Management (Shopify): Oversee and manage the Shopify e-commerce store for Company Branding, including product uploads, descriptions, pricing, and inventory management.
5. Enhance the user experience on Shopify by optimizing the layout, navigation, and checkout process.
6. Track e-commerce performance metrics, analyze customer behavior, and implement strategies to improve conversion rates.
7. Content Creation & Management: Develop and manage content for social media, websites, newsletters, and blogs.
8. Collaborate with design teams to create engaging visuals and written content.
9. Keep website content updated and optimized for SEO, ensuring accuracy and relevancy.
10. Email Marketing Campaigns: Design and implement email marketing campaigns to nurture leads, engage customers, and drive online sales.
11. Conduct A/B testing to optimize email content and improve engagement rates.
12. Monitor and report on campaign metrics, such as open rates, click-through rates, and conversions.
13. Analytics & Reporting: Track, analyze, and report on the effectiveness of digital marketing campaigns using tools such as Google Analytics, Shopify analytics, and social media insights.
14. Provide insights and recommendations to improve campaign performance and achieve KPIs.
15. Communication Coordination: Coordinate internal and external communications to ensure consistent brand messaging.
16. Manage responses and engagement on social media, addressing customer queries and fostering community interaction.
17. Support PR activities and collaborate with teams on promotional events.
18. Brand Management: Ensure all communications align with the Company's brand identity and values.
19. Execute campaigns to reinforce the brand's presence and positioning in the market.

Qualifications:

1. Bachelor's degree in marketing, Communications, Digital Media, or a related field.
2. 2+ years of experience in digital marketing, e-commerce, or social media management.
3. Experience with Shopify, including e-commerce management, product listings, and analytics.
4. Proficiency in digital marketing tools (e.g., Google Analytics, Mailchimp, Hootsuite).
5. Strong understanding of SEO, content marketing, and social media best practices.
6. Excellent written and verbal communication skills.