Tagging and Tracking Specialist

Rank Interactive; Cape Town; Hybrid; ZAR 60,000 - 80,000; Full time

Benefits offered by this job

Fantastic salary

Growth and development opportunities

Hybrid working

Colleague support networks

Job summary

A leading digital gaming company in Cape Town is seeking a Technical Specialist to enhance tagging and tracking across digital platforms. The role involves ensuring data accuracy, creating tracking code for Google Analytics via GTM, and compliance with GDPR regulations. Successful candidates will be proficient in JavaScript, HTML, and have experience with analytics platforms like Google Analytics. The position offers a competitive salary and substantial benefits, including hybrid working and professional development opportunities.

Qualifications

• Proficiency in JavaScript and HTML for tagging.
• Experience with Google Tag Manager or Adobe Launch is essential.
• Working knowledge of data quality principles.

Responsibilities

• Implement and test tagging across web and app platforms.
• Ensure data accuracy in analytics platforms.
• Create and maintain tracking documentation.

Skills

JavaScript

HTML

Data Collection Principles

Google Tag Manager

Adobe Launch

Google Analytics

SQL

Job description

Company Description

Rank Interactive, the digital arm of the Rank Group plc, stands as a leading global digital gaming company fuelled by top‑tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily. Operating with a multi‑branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software. With offices in the UK, Gibraltar, Malta, Barcelona, Mauritius, South Africa, and Israel and part of a group with approximately 8,000 employees globally, we unite people and entertainment across diverse digital channels. Joining our high‑performing and inclusive culture, you'll instantly become part of a team supporting our customer‑facing initiatives.

Job Description

• Technical specialist for tagging implementation across the business (web and app)
• Ensures the quality and accuracy of data within analytics platforms and reports
• Create bespoke tracking code for a complex implementation of Google Analytics via GTM and other Tag Management Systems
• QA test the existing implementation, continuously driving improvement and optimising data flows.
• Ensure all tracking and tagging activities are fully compliant with GDPR and other relevant data‑protection regulations, working closely with legal, privacy, and technology teams.
• Creation and maintenance of documentation on tagging infrastructure/environment
• Help define requirements and support business partners to accurately track and report on marketing campaigns, initiatives and experiences across our digital channels
• Liaise with developers for requirements that involve custom variables / Data Layer work, supplying the developer guides and testing to ensure successful implementation and sign‑off.
• Maintains the configuration of the tagging and analytics platforms, and integrations with other tools to ensure a best‑in‑class setup.

Qualifications

• Proficiency with JavaScript, HTML and 3rd party tagging.
• Working knowledge of data collection and data quality principles
• Proficiency in Tag Management software (e.g. Google Tag Manager, Adobe Launch) is essential
• Experience working with an enterprise web analytics platform (Google Analytics, Adobe Analytics, etc.), including data taxonomy design
• Strong business analyst skills; conducting feasibility analysis, requirements gathering, and solution implementation
• Ad Serving platforms (Google Ads, Apple Search Ads, DV360, etc.) knowledge a plus
• SQL knowledge is a plus

Additional Information

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting‑edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.