Student Recruitment Manager

Stadio Higher Education; Durban; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

STADIO (Pty) Ltd invites applications for the role of Student Recruitment Manager: Distance Learning. The incumbent will develop and execute strategies to drive enrolments across distance learning programmes nationwide, lead the recruitment team, oversee lead generation and conversions, and support enrolment targets through innovative, data-driven initiatives.

The role focuses on expanding national reach via digital platforms, virtual engagements, and strategic campaigns.

Qualifications

• Strategic student recruitment: develop and implement a distance learning recruitment strategy aligned to enrolment objectives.
• Lead generation and conversion management: oversee funnel from enquiry to registration and optimise leads.
• Digital recruitment and virtual engagement: drive campaigns, webinars, virtual open days and online information sessions.
• Team leadership and performance management: lead, coach and develop a recruitment team with clear KPIs.
• Stakeholder and partnership management: build relations with schools, corporate partners, industry and government.
• Reporting, analytics and administration: maintain recruitment data, CRM accuracy and regular management reports.
• Budget management: manage activities within approved budgets and optimise ROI.

Responsibilities

• Develop a national distance learning recruitment plan and campaigns.
• Oversee lead management from enquiry to registration and monitor conversion metrics.
• Coordinate digital marketing and virtual engagement events to promote programmes.
• Lead a team of recruitment advisers and set performance targets.
• Foster partnerships with schools and industry to grow enrolments.
• Prepare regular recruitment reports and maintain data integrity in CRM.
• Manage recruitment budgets and assess ROI for initiatives.

Job description

STADIO (Pty) Ltd is inviting applications for the position of: Student Recruitment Manager: Distance Learning

Start date 01 November 2026

Purpose of the role:

The Student Recruitment Manager - Distance Learning is responsible for developing and executing strategies that drive student enrolments across STADIO's distance learning programmes nationally.The incumbent will lead and manage the recruitment team, oversee lead generation and conversion activities, ensure exceptional prospective student engagement, and support the achievement of institutional enrolment targets through innovative and data-driven recruitment initiatives.The role focuses on expanding STADIO's national reach by promoting distance learning opportunities through digital platforms, virtual engagement initiatives, partnerships, and strategic recruitment campaigns.

Key roles and responsibilities

• Strategic student recruitment:Develop and implement a comprehensive distance learning student recruitment strategy aligned to institutional enrolment objectives.Translate national student recruitment objectives into measurable recruitment plans and campaigns.Drive achievement of annual, semester and monthly enrolment targets.Monitor market trends and competitor activity within the distance learning and private higher education sectors.Identify new recruitment opportunities and target markets to increase student acquisition nationally.Evaluate recruitment performance and implement continuous improvement initiatives.
• Lead generation and conversion management:Oversee and optimise the entire student recruitment funnel from enquiry to registration.Ensure effective management and nurturing of prospective student leads.Monitor lead conversion performance and implement interventions to improve conversion rates.Ensure prompt and professional engagement with prospective students across all communication channels.Develop strategies to improve enquiry-to-registration outcomes.
• Digital recruitment and virtual engagement:Drive student recruitment through digital marketing campaigns, CRM initiatives and online engagement platforms.Collaborate with marketing to ensure alignment between recruitment objectives and digital campaigns.Coordinate and participate in:Virtual open daysWebinarsOnline information sessionsCareer guidance eventsDigital recruitment campaignsEnsure that all virtual student engagement activities effectively position STADIO's distance learning offering.
• Team leadership and performance managementLead, coach and develop the student recruitment advisor team.Establish clear performance objectives and key performance indicators.Conduct regular performance reviews and provide ongoing coaching.Ensure team members are equipped to provide accurate information regarding programmes, admissions and student funding opportunities.Foster a high-performance and student-centric culture.
• Stakeholder and partnership managementDevelop and maintain strong relationships with:SchoolsCorporate organisationsIndustry partnersGovernment departmentsCommunity organisationsIdentify partnership opportunities that contribute to student recruitment growth.Represent STADIO at recruitment-related events and engagements.
• Reporting, analytics and administrationEstablish and maintain accurate recruitment reporting mechanisms.Analyse recruitment data and conversion trends.Produce regular reports and recommendations for management.Ensure accuracy and integrity of recruitment statistics and CRM records.Maintain historical recruitment data for strategic planning purposes.Monitor team performance against agreed targets.
• Budget management:Manage recruitment activities within approved budgets.Monitor expenditure and return on investment for recruitment initiatives.Recommend adjustments to optimise recruitment outcomes and resource allocation.