Student Recruitment Advisor

Lyceum College; Randburg; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Lyceum College is a private higher education institution offering accredited distance learning qualifications in South Africa. The Student Recruitment Advisor drives enrolments by engaging prospective students, understanding their needs, and guiding applicants through the enrolment process to close enrolments while upholding service excellence and compliance.

The role focuses on meeting monthly and annual recruitment targets, building strong relationships with prospects, and ensuring accurate

Qualifications

• Matric (Grade 12) is required.
• Diploma/Degree in Marketing, Business or related field is advantageous.
• Experience in education, recruitment, or customer-facing roles is beneficial.

Responsibilities

• Engage prospects via inbound/outbound calls, email, WhatsApp, and in-person enquiries.
• Advise on programme options, entry requirements, and pathways.

Skills

Lead conversion

Consultative sales

Relationship building

Communication skills

Target driven

Education

Matric (Grade 12)

Diploma/Degree in Marketing or Business

Tools

Microsoft Office

CRM systems

Job description

Lyceum is the trusted choice for over a century of quality education in South Africa. Our unique approach combines accredited programmes with flexible distance learning, making it easier to balance your studies with your lifestyle.

With thousands of students empowered to achieve their goals, we provide an innovative platform for success.

Experience a learning environment that prioritises your growth and career advancement while giving you the freedom to learn on your terms.

Job Description

Lyceum College (Pty) Ltd is a private higher education institution registered with the Department of Higher Education and Training, offering accredited distance learning qualifications across South Africa.

About the Role

The Student Recruitment Advisor drives student enrolments by engaging prospective students, understanding their needs, and recommending suitable programmes. The role focuses on converting qualified leads, delivering excellent advisory experience, and maintaining strong relationships to achieve monthly and annual recruitment targets.

Main Purpose of the Job:

To generate enrolments by proactively contacting leads, advising on programme options, guiding applicants through the enrolment process, and closing enrolments while upholding service excellence and compliance. The Student Recruitment Advisor supports the National Student Recruitment Strategy and contributes directly to growth objectives.

• The following are the primary areas of responsibility and their estimated percentage of time:
• Student Lead Conversion & Enrolments (50%)
• Customer Engagement & Relationship Building (20%)
• Student Recruitment Target Achievement & Reporting (15%)
• Process Adherence & Compliance (10%)

KEY RESPONSIBILITIES

1. Student Lead Conversion & Enrolments (50%)

• Engage prospects via inbound/outbound calls, email, WhatsApp, and in-person enquiries.
• Conduct needs analysis and recommend fit-for-purpose programmes, entry requirements, and pathways.
• Manage lead follow-ups and pipeline stages to reduce time-to-enrolment.
• Convert prospective students through clear communication of fees, documentation, and next steps.

2. Customer Engagement & Relationship Building (20%)

• Build rapport and trust with prospects and enrolled students through timely, accurate guidance.
• Handle objections professionally; escalated complex queries where appropriate.
• Act as a brand ambassador, consistently communicating the institution’s value proposition.

3. Recruitment Target Achievement & Reporting (15%)

• Meet/exceed monthly, quarterly, and annual targets (enrolments, conversion rate, revenue/fees).
• Maintain accurate, up-to-date records of activities and outcomes.
• Provide daily/weekly dashboards and insights to the Student Recruitment Team Lead/Regional Manager.

4. Process Adherence & Compliance (10%)

• Capture all leads, interactions, and enrolment documentation accurately in the CRM.
• Follow internal recruitment procedures, pricing rules, and ethical standards.
• Maintain data integrity and comply with POPIA and relevant regulatory requirements.
• Work closely with Team Leaders, Regional Managers, and cross-functional teams (Admissions, Finance, Student Support).
• Participate in product training, recruitment coaching, and market/competitor refreshers.
• Share feedback from prospects to improve campaigns, messaging, and processes.
• Producing operational reporting, conducting quality reviews and driving continuous improvement in student support practice

Requirements

Minimum educational requirements

• Matric (Grade 12) required.
• Diploma/Degree in Marketing, Business, or a related field advantageous.

Experience and expertise

• 2+ years in consultative sales/recruitment (education, insurance, telecoms, or services advantageous).
• Demonstrated success in converting leads and achieving targets.

Skills and knowledge

Student Recruitment & Service:

• Persuasive consultative engagement; strong objection handling and closing ability.
• Ability to quickly build rapport and provide student-centric solutions.

Target-Driven & Organisational Skills:

• Comfortable working to daily activity metrics and monthly targets.
• Strong pipeline discipline, follow-through, and time management.

Technical & Reporting Skills:

• Proficient in Microsoft Office (Excel, Word, Outlook).
• Comfortable with CRM systems and basic reporting/dashboards.

Key attributes

• Professional and ethical conduct with a focus on confidentiality.
• Strong attention to detail and accuracy.
• Team-oriented with the ability to work independently.
• Commitment to maintaining stability and ensuring compliance with policies.

Employment Equity and General Notes

Only shortlisted candidates will be contacted.

Lyceum College reserves the right not to make an appointment. Appointment will be subject to the verification of qualifications, references, employment history and any other appropriate pre-employment checks.

Lyceum College is committed to employment equity and reserves the right to give preference to suitably qualified candidates in accordance with its Employment Equity Plan.