Strategist (E-Commerce)

Fmg Digital; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading performance marketing agency is seeking a creative strategist with a strong understanding of e-commerce. In this role, you will develop strategies for multiple brands, analyze ad performance, and collaborate with a creative team. The ideal candidate will have experience in creating effective ad content, an understanding of performance metrics, and a passion for the e-commerce sector. This position offers a remote work environment with opportunities for growth within the company.

Benefits

Training and SOPs from experienced teams

Collaborative environment with Creative Director

Full access to UGC creators and editors

Qualifications

• Experience in a creative, ad, or e-commerce marketing role.
• Strong grasp of performance marketing metrics.
• Comfortable with writing hooks and ad copy.

Responsibilities

• Own creative strategies for multiple e-commerce brands.
• Analyze ad performance to spot trends.
• Collaborate with video editors and media buyers.

Skills

E-commerce understanding

Creative strategy

Performance marketing metrics

Tools

CreativeOS

Foreplay

Motion

ChatGPT

Midjourney

Job description

Location : Remote (South Africa-based) Full-Time | Department : Performance Creative Salary : Competitive with Monthly Performance Incentive At FMG Digital, we're one of SA's fastest-growing performance marketing agencies, working with e-commerce brands in beauty, fashion, wellness, and skincare.

In 3 years, we've scaled 60+ brands by up to %.

Now we're looking for a new breed of creative strategist.

What You'll Actually Do

You will own % of creative strategy across 5-8 e-commerce brands.

Deeply understand each brand's product, customer, and market position.

Analyze ad performance (ROAS, CTR, CAC, scroll / watch time) to spot trends.

Come up with hooks, angles, and offers that drive sales.

Write ad copy, headlines, UGC scripts, and testable creative ideas.

Create briefs for the creative team to execute on.

Collaborate with a video editor and UGC creators to bring your video ideas to life.

Work closely with a media buyer who launches and scales your ads.

Reporting into and brainstorming alongside our Creative Director.

What We're Looking For

You live and breathe e-commerce.

You understand the difference between a pretty ad and a profitable one.

You have strong taste and good instincts.

You know why an ad performs and how to improve it.

You are a builder, not a bottleneck.

You write, design, and adapt quickly; you take ownership.

You treat the brands you manage like your own.

You are open to training and growth, but you come with hunger and curiosity.

Minimum Requirements

Years in a creative, ad, and e-commerce marketing role.

Strong grasp of performance marketing metrics (ROAS, CTR, CPA, etc.).

Comfortable writing hooks, primary text, and ad copy.

Bonus If You...

Know CreativeOS, Foreplay, or Motion.

Have directed or shot UGC content.

Use ChatGPT, Midjourney, or AI tools to increase your output.

Want to grow into a Senior Strategist or Pod Lead as we scale.

What You Get at FMG Digital

Training and SOPs from one of the most performance-focused creative teams in SAA.

Creative Director who collaborates with you, not micromanages.

Full access to UGC creators, editors and media buyers so you can focus on ideas and strategy.

A results-first culture.

No timesheets, just creative that wins.

Room to grow fast in a performance-driven, no-fluff environment.

How to Apply

Click "Easy Apply" and our team will reach out to you if we feel you are a good fit for this role.